Marketing Executive
WorkiqFixed
₹40,000 - ₹55,000
Earning Potential
₹55,000
Fixed
₹40,000 - ₹55,000
Earning Potential
₹55,000
Job Description
About the Role
EBG Group is hiring a Performance Marketing Executive to drive digital lead generation and manage agency relationships. You will be the single point of contact (SPOC) for all performance marketing activities — owning campaigns, tracking CPL & CPQ, and coordinating with vendors to deliver measurable business results.
Key Responsibilities
- Plan and manage paid campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
- Own lead generation targets across digital channels and manage the full lead funnel
- Track and optimise Cost Per Lead (CPL) and Cost Per Qualified Lead (CPQ)
- Act as SPOC for all digital marketing agencies and media vendors — briefing, reviewing deliverables, and holding them accountable to SLAs
- Monitor campaign budgets, performance metrics, and ROI on a daily/weekly basis
- Run A/B tests on creatives, audiences, and landing pages to improve conversions
- Set up and manage remarketing campaigns to re-engage potential leads
- Coordinate with the sales team to align on lead quality and volume targets
- Build performance dashboards and share weekly/monthly reports with stakeholders
- Manage Google Analytics (GA4), Tag Manager, and pixel/conversion tracking
Key Skills & Requirements
- 4–6 years of hands-on experience in performance/digital marketing
- Proven experience managing agencies or external vendors independently
- Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Experience with CPL and CPQ tracking and optimisation
- Familiarity with GA4, Google Tag Manager, and CRM tools (Zoho / HubSpot / Salesforce)
- Good understanding of SEO, email marketing, and landing page optimisation
- Strong analytical skills — comfortable working with campaign data and reports
- Excellent communication and stakeholder management skills
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- MBA in Marketing is a plus
- Google Ads or Meta Blueprint certification preferred
What We Offer
- Competitive salary based on experience
- Performance-linked incentives
- Collaborative and growth-focused work environment
- Opportunity to own digital marketing outcomes end-to-end
How to Apply
Interested candidates can apply directly through Apna.co or share their resume at [hr@workiq.in]
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PVK GroupsYou can expect a minimum salary of 40,000 INR and can go up to 55,000 INR. The salary offered will depend on your skills, experience and performance in the interview.
The candidate should have completed Graduate degree and people who have 3 to 31 years are eligible to apply for this job. You can apply for more jobs in Hyderabad to get hired quickly.
The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Hyderabad at apna.
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