Marketing Manager

About the Role

We are looking for an experienced Performance Marketing & Ads Manager to join our in-house team. The ideal candidate must have extensive hands-on experience managing high-budget international advertising campaigns across Meta Ads (Facebook, Instagram, and WhatsApp) and Google Ads, with a strong focus on lead generation, customer acquisition, and sales.

This role is ideal for someone who has previously worked in the Finance, Blockchain, Cryptocurrency, Forex, Financial Investment, or other regulated industries, understands the challenges associated with advertising in these sectors, and knows how to maintain campaign continuity while complying with advertising platform policies.

The successful candidate will take complete ownership of our paid advertising ecosystem—from strategy and campaign execution to optimization, scaling, reporting, and troubleshooting.

Key Responsibilities:

1. Plan, launch, manage, and optimize advertising campaigns on: Meta Ads (Facebook, Instagram & WhatsApp)

2. Google Ads (Search, Display, Performance Max, YouTube, and Remarketing)

3. Generate high-quality leads and maximize ROI through performance-driven campaigns.

4. Build and optimize complete marketing funnels for lead generation and customer acquisition.

5. Scale profitable campaigns across multiple international markets.

6. Develop audience strategies, remarketing campaigns, lookalike audiences, and conversion optimization techniques.

7. Monitor campaign performance daily and make data-driven optimization decisions.

8. Perform A/B testing for creatives, audiences, landing pages, ad copies, and bidding strategies.

9. Track conversions using Google Tag Manager, GA4, Meta Pixel, Conversion API (CAPI), and other analytics tools.

10. Prepare weekly and monthly performance reports with actionable insights.

Industry Experience Required:

Candidates must have proven experience running successful campaigns for one or more of the following industries:

1. Finance

2. Blockchain

3. Cryptocurrency

4. Financial Investment

5. Forex

6. FinTech

7. Wealth Management

8. Trading Platforms

9. Experience in compliance-sensitive industries will be highly preferred.

International Advertising Experience:

The ideal candidate should have experience managing campaigns targeting international markets such as:

1. North America

2. Europe

3. Middle East

4. Asia-Pacific

5. Other global regions

The candidate should understand international audience targeting, localization, compliance considerations, and optimization strategies for different geographies.

Required Skills & Experience:

1. Meta Ads Expertise

2. Advanced knowledge of Meta Ads Manager

3. Facebook Lead Generation Campaigns

4. Conversion Campaigns

5. WhatsApp Lead Campaigns

6. Catalog & Dynamic Ads

7. Remarketing & Retargeting

8. Meta Pixel & Conversion API

9. Audience Creation & Scaling

10. Budget Optimization (CBO & ABO)

11. Google Ads Expertise

12. Google Search Ads

13. Display Ads

14. YouTube Ads

15. Performance Max Campaigns

16. Demand Generation Campaigns

17. Remarketing Campaigns

18. Google Merchant Center (if applicable)

19. Conversion Tracking

20. Keyword Research & Competitor Analysis

21. Technical Skills

22. Google Analytics 4 (GA4)

23. Google Tag Manager (GTM)

24. Meta Pixel

25. Conversion API (CAPI)

26. CRM Integration

27. Lead Tracking Systems

28. Landing Page Optimization

29. UTM Tracking

30. Excel / Google Sheets Reporting

31. Ad Account & Risk Management Experience

Because we operate in competitive and regulated industries, the candidate must have practical experience managing advertising infrastructure responsibly and ensuring business continuity.

This includes:

1. Managing multiple business portfolios and ad accounts where appropriate.

2. Understanding Meta and Google advertising policies for regulated industries.

3. Identifying policy-related risks before campaigns are launched.

4. Handling account reviews, policy appeals, and restriction-related issues through legitimate platform processes.

5. Developing contingency plans to minimize downtime if an advertising account or asset becomes restricted.

6. Maintaining organized account structures, assets, pixels, audiences, and tracking systems.

7. Implementing best practices that reduce the likelihood of policy violations.

Desired Qualifications:

1. 2+ years of hands-on experience managing Meta and Google Ads.

2. Proven success managing high-budget international campaigns.

3. Demonstrated ability to consistently generate qualified leads and achieve strong ROI.

4. Experience in Finance, Blockchain, Cryptocurrency, FinTech, Forex, or Investment industries.

5. Strong analytical mindset with expertise in campaign optimization.

6. Excellent communication and reporting skills.

7. Ability to independently manage the complete paid advertising lifecycle.

What Success Looks Like:

The ideal candidate should be able to demonstrate:

1. Consistent lead generation performance

2. Strong Return on Ad Spend (ROAS)

3. Reduced Cost Per Lead (CPL)

4. High-quality lead acquisition

5. Scalable campaign growth

6. Effective budget management

7. Data-driven decision making

8. Reliable campaign continuity through proactive account management

Application Requirements:

Applicants should include:

1. Updated Resume

2. Portfolio or case studies of previous campaigns

3. Performance metrics (ROAS, CPL, CPA, Lead Volume, etc.)

4. Industries previously managed

5. Monthly advertising budgets handled

6. Countries/regions targeted

7. Platforms and tools used

8. Years of experience with Meta Ads and Google Ads

Preference will be given to candidates who can demonstrate measurable results from international lead generation campaigns in Finance, Blockchain, Cryptocurrency, FinTech, Forex, or Investment-related businesses.