Product Manager - CRM and Digital Platforms

Product Manager

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

The role will contribute to re‑imagining CRM and field workflows through AI‑assisted, low‑friction designs that improve productivity, compliance, and user experience across Vision platforms.

Vision – Product Execution (IQVIA OCE, VEEVA and Phyzii)

• Own functional execution for CRM, SFA, CLM modules across Vision products
• Support configuration, enhancements, and releases in coordination with partners and DPEx teams
• Translate commercial requirements into clear functional specs / change requests, with an emphasis on simplifying user journeys
• Validate builds, support UAT, and drive business sign‑off with clear acceptance criteria

Business & Field Enablement

• Work closely with Sales, Commercial Excellence, Marketing, and Field Force teams
• Support field rollouts, trainings, FAQs, and hyper-care across Vision platforms
• Act as the first line of functional support for business‑raised Vision product issues
• Track adoption, usage gaps, and pain points through field feedback, usage data, and support trends

Run & Change Management

• Support ongoing BAU operations of Vision products (OCE, VEEVA, Phyzii)
• Prioritize enhancements vs. fixes in alignment with business value and user friction reduction
• Maintain release notes, SOPs, and user documentation with a focus on clarity and ease of use
• Ensure minimal disruption during upgrades or releases through structured change and communication plans

Process Re‑engineering & AI‑First Enablement

• Periodically review existing business and system workflows across Vision products to identify:  Redundant steps, Manual interventions and Cross‑team hand‑offs causing delays or errors
• Partner with senior PMs, data, and platform teams to:
  • Propose AI‑assisted or rule‑based automation (e.g., nudges, recommendations, auto‑validation, pre‑filled actions)
  • Enable “next‑best‑action” and decision‑support workflows for field and business users

• Drive initiatives that reduce cognitive load and clicks for end‑users, especially for:
  • Call planning, CLM usage, reporting and compliance activities

• Ensure process and AI changes are practical, explainable, and adoption‑friendly for field and cross‑functional teams

Vendor & Stakeholder Coordination

• Coordinate with partner support teams for defect resolution and enhancements
• Work with internal DPEx, data, integration, and analytics teams as required

Provide structured updates on progress, risks, dependencies, and adoption metrics

Qualifications

• Bachelor's degree in Business, Engineering, Computer Science, or a related field
• Strong proficiency in product management methodologies, frameworks, and best practices (Agile, Scrum, Lean, etc.)
• Excellent analytical and problem-solving skills with the ability to synthesize complex data into actionable insights
• Proven ability to lead and influence cross-functional teams without direct authority
• Proficiency with product management tools and software (JIRA, Confluence, Figma, or similar platforms)
• Preferred: Experience in a specific industry vertical or domain expertise relevant to our product offerings
• Preferred: Familiarity with customer relationship management (CRM) systems and analytics platforms

Additional Information

About the Department
Digital Process and Excellence (DPEx)
Our digital transformation journey is led by the DPEx team and is structured along the lines of Digitalize the Core and Transform with Digital.
With a mandate to ensure continuous process improvement and drive patient centric innovation, it spans all functions and operations. In other words, you could be working on projects to expedite research outcomes one day, designing customer engagement platforms the next and simplifying warehouse processes the third.
Some its priorities are:
• Reimagine Dr. Reddy’s as a ‘platform-based’ organization.
• Create Data as an asset that brings competitive advantage and business impact.
• Create Digital solutions that make the lives of our patients and customers easier and better.

Experience Level

Mid Level