Sales Manager

The Sales Manager is responsible for driving vehicle sales, achieving revenue targets, managing the sales team, enhancing customer satisfaction, and ensuring smooth showroom operations. The role involves lead generation, enquiry management, team development, local marketing activities, and coordination with finance, insurance, and service departments.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for motorcycles and scooters.

Develop and implement sales strategies to maximize showroom sales.

Monitor the sales funnel from enquiry to booking, delivery, and post-sales follow-up.

Drive sales of accessories, finance products, and insurance offerings.

Identify new business opportunities through local market activities, events, and corporate tie-ups.

Team Management

Lead, motivate, and mentor sales executives to achieve performance goals.

Conduct daily sales reviews, target allocation, and performance tracking.

Provide product and sales process training to the team.

Ensure adherence to company policies and showroom standards.

Customer Relationship Management

Ensure exceptional customer experience throughout the buying journey.

Handle customer escalations and resolve complaints effectively.

Build long-term customer relationships to generate referrals and repeat business.

Monitor customer satisfaction scores and improve service quality.

Operations & Reporting

Monitor daily enquiries, test rides, bookings, deliveries, and conversions.

Coordinate with finance and insurance teams for vehicle loan approvals and documentation.

Manage inventory levels and coordinate vehicle availability with stock teams.

Prepare daily, weekly, and monthly sales reports and forecasts for management review.

Required Qualifications

Bachelor's Degree in Business Administration, Marketing, or a related field (MBA preferred).

3–7 years of experience in automobile sales, preferably in the two-wheeler industry.

Prior experience in team handling and dealership/showroom operations.

Valid driving license preferred.

Required Skills

Strong sales and negotiation skills.

Team leadership and people management.

Customer relationship management.

Market analysis and business development.

Knowledge of vehicle finance and insurance processes.

Proficiency in MS Excel, CRM systems, and reporting tools.

Excellent communication skills in English and local language.

Key Performance Indicators (KPIs)

Monthly vehicle sales volume.

Revenue achievement against targets.

Enquiry-to-sale conversion ratio.

Finance and insurance penetration.

Customer satisfaction score (CSI).

Team productivity and retention.

Market share growth in assigned territory.