Social Media Marketing Specialist

Job Description – Digital Marketing / Social Media Marketing Executive

Plan, execute, and manage digital marketing campaigns across social media platforms, Google, and email marketing channels.

Create engaging content, including posts, videos, blogs, and promotional materials to enhance brand visibility.

Manage company social media accounts such as LinkedIn, Facebook, Instagram, YouTube, and X.

Monitor and respond to customer inquiries, comments, and messages on social media platforms.

Run paid advertising campaigns and optimize them to maximize reach, engagement, and lead generation.

Track website and campaign performance using analytics tools and prepare periodic reports.

Conduct SEO and content marketing activities to improve online presence and search rankings.

Generate marketing-qualified leads and support the sales team through digital campaigns.

Stay updated with the latest digital marketing trends, tools, and best practices.

Collaborate with internal teams and external agencies to achieve marketing and business objectives.

Qualification: Any Graduate / MBA (Marketing) with knowledge of Digital Marketing, Social Media Management, SEO, Google Ads, and Content Creation. Experience with Canva, Meta Ads, LinkedIn Marketing, and Google Analytics is preferred.