Head - Digital Sales &E-Commerce

Head – Digital Sales & E-Commerce

Digital-First FMCG | Online Revenue & Channel Ownership

Role Overview

The Head – Digital Sales & E-Commerce will own Vasudha Foods' entire online revenue engine — from quick commerce and marketplaces to D2C and the brand website. This is a hands-on leadership role with full accountability for digital sell-through, online campaign performance, CRM, inventory planning for digital channels, and website conversion.

This role is designed for someone who thrives in a lean, high-ownership setup and can connect performance marketing to real revenue outcomes — not just impressions and clicks.

Key Responsibilities

Digital Revenue Ownership•      Own revenue targets across all online channels: Q-commerce (Blinkit, Zepto, Swiggy Instamart), marketplaces (Amazon, Flipkart), D2C website, and emerging platforms

•      Set and track monthly and quarterly digital revenue goals by channel and SKU

•      Monitor channel-wise and SKU-wise performance; flag and address dips proactively

•      Drive growth that is repeat-led and sustainable, not discount-driven

Quick Commerce & Marketplace Management•      Manage day-to-day operations and growth levers on Q-commerce and marketplace platforms

•      Maintain listing hygiene, content quality, ratings, and in-platform visibility

•      Negotiate and manage platform-level promotions, deals, and visibility spends

•      Identify channel-wise SKU fit and drive hero SKU focus on each platform

Online Campaign & Performance Marketing•      Own CAC, ROAS, and conversion metrics across all paid digital channels

•      Plan, brief, and oversee performance campaigns (Meta, Google, in-app ads on platforms)

•      Work with external agencies while retaining full internal control over outcomes and budgets

•      Ensure every marketing rupee is tied to measurable revenue impact

Website & D2C Management•      Own the brand website as a sales and brand-building channel

•      Drive improvement in site traffic, conversion rate, average order value, and repeat purchases

•      Coordinate with tech/agency partners for website updates, UX improvements, and campaigns

•      Manage CRM flows — welcome sequences, cart recovery, repeat nudges, loyalty triggers

CRM & Customer Retention•      Build and manage CRM infrastructure (email, WhatsApp, push) for the online customer base

•      Segment customers and design targeted communication to improve LTV and repeat rate

•      Track cohort behaviour and act on retention insights

Inventory & Supply Coordination for Digital•      Forecast digital channel demand and coordinate with Operations for timely replenishment

•      Prevent stockouts on key platforms; monitor inventory ageing and returns

•      Flag slow-moving or dead inventory early and recommend corrective action

Metrics, Reporting & Decision Support•      Own digital dashboards covering revenue, CAC, ROAS, repeat rate, and inventory metrics

•      Present clear, decision-oriented updates to the Founder and leadership team

•      Identify growth gaps and opportunities through data — not gut feel alone

Key Performance Indicators (KPIs)

•      Digital revenue growth (MoM / QoQ) by channel

•      CAC and ROAS trends across paid channels

•      Website conversion rate and D2C repeat purchase rate

•      Q-commerce and marketplace ranking and fill rate

•      CRM engagement metrics (open rates, repeat revenue from CRM)

•      Inventory accuracy and zero-stockout rate on hero SKUs

Candidate Profile

Experience•      5–9 years of experience in digital sales, e-commerce, or D2C for consumer/FMCG brands

•      Hands-on experience managing Q-commerce platforms (Blinkit, Zepto, Swiggy Instamart)

•      Proven track record running performance marketing campaigns (Meta, Google) with clear revenue attribution

•      Experience with CRM tools (Klaviyo, WebEngage, MoEngage, or equivalent)

•      Familiarity with website platforms (Shopify or similar) and basic analytics (GA4, heatmaps)

Skills & Mindset•      Strong analytical orientation — comfortable reading dashboards and pulling actionable insight

•      Commercially sharp: understands unit economics, contribution margins, and channel profitability

•      Ability to manage agencies and vendors without losing internal control

•      Comfortable in a lean, high-accountability environment where ownership is total

•      Clear communicator with founders and senior stakeholders

Reporting & Location

Reports directly to: Founder

Location: Hyderabad

Work mode: Full-time, on-site leadership role

Offline/GT Sales: Handled separately — this role is purely digital