Social Media Specialist

ObjectiveBuild a high-performance personal brand on Instagram through daily, high-quality content, strategic storytelling, and disciplined distribution—driving consistent growth, engagement, and authority.

• Core Responsibilities1. Daily Content Capture (CRITICAL)Shoot daily video content (Reels, Stories, behind-the-scenes)
• Be present during key activities (meetings, workouts, travel, deals)
• Capture:
• Quotes / sharp insights
• Business updates (real estate, hospitality, investing)
• Lifestyle + discipline (health, routines)
• Real-time, unscripted moments

👉 Expectation: 3–6 usable content pieces per day

• 2. Content Editing & PackagingEdit high-retention Reels (15–60 sec) with:
• Strong hooks (first 2 seconds)
• Clean, bold subtitles
• Fast cuts and pattern interrupts
• Repurpose content into:
• Shorts
• Quote cards
• Carousel posts

👉 Output should match top-tier creator quality, not basic edits.

• 3. Posting & DistributionPost 2–3 Reels daily + consistent Stories (5–15/day)
• Optimize:
• Captions (clear, sharp, authority-driven)
• Hashtags (targeted, not spammy)
• Timing (data-driven)
• Cross-post to:
• YouTube Shorts
• Facebook
• LinkedIn
• 4. Growth StrategyStudy top creators and competitors daily
• Identify trends early and execute quickly
• Build:
• High-performing hooks
• Repeatable content series
• Story-driven formats

👉 Focus: consistent growth + increasing engagement quality

5. Brand PositioningPosition the personal brand as:

• Elite performer (health, discipline)
• Business authority (real estate, hospitality)
• Strategic thinker (quotes, frameworks)

Maintain a consistent tone: sharp, confident, insightful

• 6. Analytics & OptimizationTrack:
• Views
• Watch time
• Saves & shares (priority metrics)
• Follower growth trends
• Weekly review:
• Top-performing content
• Key learnings
• Next execution plan
• Skill RequirementsMust-Have:Strong video editing (CapCut / Premiere Pro)
• Understanding of hooks, retention, and pacing
• Fast turnaround (same-day edits)
• Working knowledge of Instagram algorithm
• Bonus:Copywriting (short-form, high-impact)
• Basic design (Canva)
• Experience scaling personal brands
• Personality FitHigh ownership, execution-focused
• Comfortable filming in real environments
• Thinks in content angles continuously
• Fast-moving, not passive
• KPIs (Non-Negotiable)Daily posting consistency
• High volume of quality content output
• Regular viral or high-performing posts
• Continuous improvement in engagement metrics
• Compensation Structure (Recommended)Base salary
• 
  
• Performance incentives tied to:
• Engagement growth
• Content performance
• Consistency and output

Reality CheckIf they:

• Only “post content” → wrong hire
• Don’t understand hooks → wrong hire
• Need constant direction → wrong hire

You want someone who operates like:

“We need better hooks today. Let’s shoot 3 new angles now.”