Sr.Creative Designer

Key Responsibilities

Creative Strategy & Concept Development

• Develop innovative visual concepts and campaign ideas for real estate projects.
• Create compelling marketing campaigns for project launches, offers, events, and promotions.
• Generate multiple creative concepts for each campaign.
• Translate business objectives into effective visual communication.
• Stay updated with current design, advertising, and digital marketing trends.

Digital Marketing Creatives

Design and deliver:

• Facebook advertisements, Instagram posts and stories, Google display ads, LinkedIn creatives, YouTube thumbnails, WhatsApp marketing creatives, Email marketing banners, Landing page creatives, Website banners, Online promotional campaigns.

Print & Outdoor Advertising

Design and execute Brochures, Flyers, Leaflets, Newspaper advertisements, Hoardings, Outdoor media campaigns, Pole kiosks, Standees, Project signage, Event branding materials, Sales gallery branding.

Real Estate Project Branding

• Develop project branding concepts.
• Create project logos and visual identities.
• Develop brand guidelines and creative standards.
• Ensure consistency across all communication channels.
• Create project launch kits and sales support materials.

Presentation & Corporate Design

• Design investor presentations.
• Design corporate presentations.
• Create project pitch decks.
• Design company profile documents.
• Design sales and training materials.

Video & Motion Graphics

• Create promotional videos.
• Develop motion graphics for social media campaigns.
• Design animated advertisements.
• Edit marketing videos and reels.
• Coordinate with videographers and digital marketing teams.

Creative Project Management

• Handle multiple projects simultaneously.
• Prioritize assignments based on business requirements.
• Deliver creatives within agreed timelines.
• Maintain organized design files and archives.
• Coordinate with marketing, sales, CRM, and digital teams.

AI-Driven Creative Production

• Utilize AI-powered design tools to enhance productivity.
• Generate creative concepts using AI tools.
• Improve turnaround time through automation and AI-assisted workflows.
• Stay updated with emerging creative technologies.

Required Skills & Competencies

Technical Skills

Proficiency in:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro
• Adobe After Effects
• Canva Pro
• ChatGPT
• Other AI creative tools

Creative Skills

Strong visual storytelling ability, Excellent typography skills, Strong layout and composition skills, Branding expertise, Marketing-oriented design thinking, Attention to detail, Color theory and design aesthetics.

Behavioral Competencies

Highly creative and innovative, Fast learner, Strong ownership mindset, Self-motivated, Ability to work under pressure, Strong time management skills, Excellent communication skills, Team player, Positive attitude toward feedback and revisions.

Experience Requirements

Essential

• 3–8 years of graphic design experience.
• Experience handling multiple brands or projects simultaneously.
• Strong portfolio demonstrating creativity and design excellence.

Preferred

• Experience in real estate, construction, architecture, hospitality, or luxury brands.
• Experience working with marketing agencies.
• Experience designing high-conversion marketing campaigns.

Education

• Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, Marketing, or related field.
• Relevant certifications in graphic design, motion graphics, or digital marketing will be an added advantage.

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

Creative quality and originality, delivery of assignments, Number of campaigns successfully executed, Brand consistency across projects, Marketing team's satisfaction score, Turnaround time for urgent requirements, Contribution to lead generation campaigns, Innovation in design and campaign concepts, Productivity and efficiency.