Digital Marketing & E-Commerce Specialist

ROLE OVERVIEW

We are looking for a versatile Digital Marketing, E-Commerce & Creative Specialist to manage paid advertising, design high-converting shopping carts, integrate web APIs, and create compelling graphic and video creatives.

The ideal candidate blends technical website/WordPress skills with performance marketing and hands-on proficiency in creative generation software (for both static images and video ads).

KEY PREREQUISITES

• Prerequisites & Qualifications: Command over English: Excellent written English skills for copywriting, ad creation, and communication.
• Experience: 1 to 3+ years of hands-on experience in paid ads, creative production, and WordPress web/cart administration.
• Portfolio Required: Ability to present past work (ad designs, videos, website/cart samples).

KEY RESPONSIBILITIES

1. Social Media & Paid Ads Management

• Plan, execute, and scale paid ad campaigns on Meta Ads Manager (Facebook/Instagram), Google Ads, and LinkedIn Marketing.
• Drive targeted web traffic, execute lead generation strategies, and optimize for high conversion rates and ROI.
• Conduct A/B testing on ad creatives, target audiences, and landing pages.
• Track key metrics (CPL, CPA, ROAS, CTR) and generate weekly performance reports. 

2. Website & Shopping Cart Management

• Manage, maintain, and update WordPress / WooCommerce websites.
• Design and optimize shopping cart workflows, checkout funnels, and product display pages to reduce cart abandonment.
• Integrate basic APIs (Payment Gateways, WhatsApp API, CRM systems, Meta Pixel / Conversions API, Google Tag Manager).
• Ensure fast page load speed, responsiveness, and seamless user experience across devices. 

3.Creative Content Generation (Static Images & Videos)

• Static Graphics: Design high-converting ad banners, social media posts, product images, and promotional flyers.
• Video Production: Create engaging short-form video ads, reels, promotional videos, and product showcases.
• Software Tools: Utilize modern creative suites and AI-assisted generation tools to produce visuals efficiently.

REQUIRED SKILLS AND TOOLS

Static Graphic Design Software:

• Canva
• Adobe Photoshop / Adobe Illustrator
• Figma

Video Editing & Animation Software:

• CapCut / Adobe Premiere Pro / DaVinci Resolve
• Adobe After Effects

AI & Generative Creative Tools (Preferred / Plus):

• Midjourney / DALL-E / ChatGPT Plus
• Runway / Sora / HeyGen / InVideo (for video generation)

Digital Ads & Web Tech:

• Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
• WordPress, WooCommerce, HTML/CSS basics, API/Webhook integrations
• Google Analytics 4 (GA4), Google Tag Manager (GTM)
• Funnel Optimisation

CANDIDATES QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Information Technology, Computer Science, or related field (or equivalent practical experience).
• Experience: Minimum 1 to 3 years of hands-on experience in performance ads and website management.
• Technical Aptitude: Understanding of basic HTML/CSS, API integrations, webhooks, and WordPress plugin ecosystems.
• Analytical Mindset: Ability to read conversion metrics and optimize funnels based on data.