Marketing Manager (Jewellery Industry)

Position Overview

Job Title: Marketing Manager – Fine/Fashion Jewelry

Reports To: Director of Marketing / Chief Marketing Officer

Location: [City, State / Hybrid / Remote]

Job Type: Full-Time [1, 2, 3, 4]

Role Summary

We are seeking a creative and data-driven Marketing Manager to lead the brand positioning and integrated marketing strategies for our core jewelry collections. You will build brand awareness, drive customer engagement in the premium/luxury segment, and manage multi-channel campaigns that elevate our market presence. [1, 2]

Key Responsibilities

Brand Strategy & Campaign Management

• Develop and execute annual marketing plans and seasonal campaigns aligning with business objectives and product launches.
• Lead storytelling and communication strategies to differentiate the brand in a competitive luxury or fashion market.
• Manage ATL (Above-The-Line) campaigns—print, TV, and outdoor—as well as BTL (Below-The-Line) in-store events, trunk shows, and exhibitions. [1, 2, 3, 4]

Digital & Performance Marketing

• Oversee digital marketing efforts including SEO/SEM, paid social (Meta, Instagram), email marketing, and SMS outreach.
• Manage influencer collaborations, PR partnerships, and ambassador programs tailored for luxury and lifestyle products.
• Track and analyze performance metrics and ROI to continuously optimize campaigns and report on KPIs. [1, 2, 3, 4]

Retail & Product Marketing

• Coordinate with product and merchandising teams to ensure visual merchandising, packaging, and store displays align with marketing campaigns.
• Plan and execute VIP client events and exclusive previews to drive foot traffic and customer loyalty.
• Monitor consumer trends, competitor activity, and regional jewelry preferences to identify growth opportunities. [1, 2, 3, 4]

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Experience: 5–8 years of marketing experience, ideally in the jewelry, luxury, or high-fashion sectors.
• Skills: Strong knowledge of digital marketing platforms, social media, and luxury brand behavior.
• Attributes: High attention to detail, excellent visual aesthetic, and strong communication and vendor management capabilities. [1, 2, 3, 4]