Meta & Google Ads Manager

We are looking for a skilled and results-driven Meta & Google Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram) and Google Ads. The ideal candidate should have strong analytical skills, creative campaign planning abilities, and a proven track record of generating leads, sales, and ROI through digital advertising. 

Key Responsibilities 

• Create, manage, and optimize paid ad campaigns on:  
• Meta Ads (Facebook & Instagram)  
• Google Ads (Search, Display, YouTube, Shopping)  
• Conduct keyword research, audience targeting, and competitor analysis.  
• Monitor campaign performance and optimize based on KPIs such as ROAS, CTR, CPC, CPA, and conversions.  
• Develop and test ad creatives, copies, and landing page strategies.  
• Set up conversion tracking using:  
• Google Analytics  
• Meta Pixel  
• Google Tag Manager  
• Prepare performance reports and provide actionable insights.  
• Manage advertising budgets efficiently to maximize ROI.  
• Stay updated with the latest trends, algorithm changes, and advertising policies.  
• Collaborate with the design and content teams for creative development.  

Requirements 

• Proven experience in managing Meta Ads and Google Ads campaigns.  
• Strong understanding of digital marketing concepts and paid media strategies.  
• Experience with:  
• Meta Business Manager  
• Google Ads Manager  
• Google Analytics  
• Google Tag Manager  
• Knowledge of audience targeting, retargeting, and funnel optimization.  
• Strong analytical and reporting skills.  
• Ability to manage multiple campaigns simultaneously.  
• Excellent communication and problem-solving skills.  

Preferred Qualifications 

• Google Ads Certification.  
• Meta Blueprint Certification.  
• Experience in eCommerce, lead generation, or performance marketing.  
• Basic understanding of landing page optimization and CRO.  

Salary 

As per experience and industry standards. 

Benefits 

• Flexible working environment  
• Growth opportunities  
• Learning & development support