Content Marketing Executive

Position: Brand Strategist & Content Marketing ManagerLocation: Kolkata (On-site)

Department: Marketing

Company: Plast Boy LLP

Role Overview

Plast Boy LLP is seeking a highly creative and commercially driven Brand Strategist & Content Marketing Manager to lead brand building, content strategy, and consumer engagement across our portfolio of toys, lunch boxes, pencil boxes, gifts, and novelty products.This role combines strategic brand management with hands-on content leadership. The ideal candidate can identify market opportunities, define brand positioning, create compelling narratives, and execute content strategies that drive awareness, engagement, and sales.

Key Responsibilities

Brand Strategy & Growth

Develop and execute brand strategies aligned with business objectives.

Define brand positioning, messaging, and communication frameworks.

Analyze market trends, consumer behavior, and competitor activity.

Identify opportunities for new product launches and category expansion.

Ensure consistency across all brand touchpoints.

Content Strategy

Create quarterly and annual content strategies.

Develop content pillars for each product category.

Plan and oversee campaigns for product launches, seasonal promotions, and festivals.

Build content calendars across digital platforms.

Content Development

Lead creation of social media, website, marketplace, and email content.

Develop compelling product stories and brand narratives.

Write campaign briefs, video concepts, ad copy, and marketing communication.

Create scripts for reels, influencer collaborations, and digital campaigns.

Creative Leadership

Direct content shoots, product photography, and video production.

Work closely with designers, videographers, agencies, and creators.

Maintain a consistent visual and verbal brand identity.

Community & Influencer Marketing

Develop influencer and creator partnerships.

Manage collaborations and campaign execution.

Build brand advocacy through customers and creators.

Performance & Analytics

Measure brand awareness, engagement, and campaign performance.

Analyze content effectiveness and customer insights.

Recommend improvements based on data and market feedback.

Cross-Functional Collaboration

Work with sales, product development, and e-commerce teams.

Support marketplace and digital marketing initiatives with strong content and brand strategy.

Required Qualifications

Experience

3–8 years of experience in Brand Management, Content Marketing, Consumer Marketing, or D2C Marketing.

Experience with consumer products, toys, stationery, gifts, FMCG, or e-commerce brands preferred.

Skills

Strong brand-building and storytelling capabilities.

Excellent copywriting and communication skills.

Deep understanding of social media platforms and content trends.

Knowledge of SEO, content marketing, and digital marketing fundamentals.

Experience with Canva, Adobe Creative Suite, CapCut, ChatGPT, and AI-assisted content tools.

Strong analytical and project management skills.

Preferred

MBA in Marketing or equivalent experience.

Experience launching and scaling consumer brands.

Experience managing influencers and content creators.

Key Performance Indicators (KPIs)Brand

KPIs

Brand Awareness Growth

Share of Voice

Customer Recall and Engagement

Product Launch Performance

Content KPIs

Organic Reach

Engagement Rate

Video Views

Website Traffic Growth

Content-Driven Leads and Sales

Business KPIs

Revenue Contribution from MarketingCustomer Acquisition Support

Return on Marketing Investments

What Success Looks Like

Within the first 6 months:

Establish a clear brand positioning for Plast Boy.

Create a scalable content engine producing high-quality content consistently.

Increase organic engagement and brand visibility significantly.

Launch successful marketing campaigns tied to product launches.

Improve marketplace and website conversion through stronger content.

Application Requirements

Candidates must submit:

Updated Resume

Portfolio of brand campaigns and content work

Examples of social media accounts or brands managed

A one-page brand growth strategy for a consumer product brand

Links to campaigns that delivered measurable business resultsIdeal Candidate

Someone who thinks like a brand manager, writes like a copywriter, understands consumers like a marketer, and executes like an entrepreneur. The role is best suited for candidates who can build a brand from strategy to execution rather than specialize in only one area.