Digital Marketing Executive

Job Description (JD) – Digital Marketing Executive

Position: Digital Marketing Executive

Department: Marketing

Location: Kolkata

Reporting To: Branch  Manager

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to develop, implement, and manage digital marketing campaigns that promote the company's products and services. The ideal candidate should have experience in SEO, social media marketing, content creation, paid advertising, email marketing, and lead generation.

· Plan and execute digital marketing campaigns across various online channels.

· Manage and optimize social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).

· Develop engaging content for social media, blogs, websites, and email campaigns.

· Execute SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities to improve website ranking and visibility.

· Well versed with website designs and content writing .

· Stay updated with the latest digital marketing trends and best practices.

Required Qualifications

• Graduate in Marketing, Business Administration, Mass Communication, or related field.
• Certification in Digital Marketing will be an added advantage.
• 1–3 years of experience in digital marketing (Freshers with relevant certifications may also apply).

Required Skills

• Knowledge of SEO, SEM, Google Ads, and Google Analytics.
• Experience in Social Media Marketing and Content Marketing.
• Understanding of lead generation and conversion optimization.
• Proficiency in MS Office and digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with attention to detail.