Digital Marketing Executive

Job Summary:

We are seeking a creative and performance-oriented Digital Marketing Executive with expertise in content designing, Meta Ads (Facebook & Instagram advertising), and SEO. The ideal candidate should be capable of managing end-to-end digital campaigns while creating engaging visual and written content that drives brand awareness and lead generation.

Key Responsibilities:

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns including audience targeting, budgeting, A/B testing, and performance tracking
• Design engaging digital content (social media posts, banners, ad creatives, reels concepts) aligned with brand identity
• Develop and implement SEO strategies (on-page & off-page) to improve website visibility and organic traffic
• Conduct keyword research and optimize website content, blogs, and landing pages
• Manage social media platforms with consistent, high-quality content and campaigns
• Analyze campaign performance using tools like Meta Ads Manager, Google Analytics, and Search Console
• Collaborate with internal teams to plan marketing campaigns and promotions
• Generate leads and improve conversion rates through paid and organic channels
• Stay updated with the latest digital marketing trends, tools, and platform algorithms

Requirements:

• 1–3 years of experience in digital marketing
• Hands-on experience in Meta Ads Manager and campaign optimization
• Proficiency in content designing tools (Canva, Photoshop, or similar)
• Working knowledge of SEO tools (Google Analytics, Search Console, SEMrush, etc.)
• Basic knowledge of video editing (for reels/short content) is a plus
• Strong creative thinking, analytical, and communication skills
• Ability to manage multiple campaigns and meet deadlines

Key Skills:

• Content Designing & Creative Strategy
• Performance Marketing (Meta Ads)
• Search Engine Optimization (SEO)
• Social Media Management
• Data Analysis & Reporting

Why Join Us?

• Opportunity to work on diverse and creative travel campaigns
• Growth-driven environment with hands-on exposure
• Dynamic and collaborative team culture