Lead Generation Specialist

We are seeking a proactive and detail-oriented Lead Generation & Sales Support Executive to drive business growth for our industrial solutions segment at Usha Capacitors Limited. The role involves identifying and researching potential B2B clients across industries such as manufacturing, OEMs, EPC contractors, and utilities, and building a highly accurate and verified database of key decision-makers including contact details. The candidate will be responsible for executing structured cold email and LinkedIn outreach campaigns, ensuring personalized communication and consistent follow-ups to generate qualified leads. In addition, the role requires supporting the sales process by preparing customized techno-commercial offers and quotations in coordination with the technical team, while maintaining proper tracking of leads, proposals, and conversion status through Excel or CRM tools. The ideal candidate should possess strong research skills, good written communication, and a basic understanding of B2B sales processes; familiarity with the electrical or power quality industry will be an added advantage. This is a performance-driven role where success will be measured by the quality and volume of leads generated, response rates, meetings scheduled, and contribution to the sales pipeline. The position offers a salary in the range of ₹15,000 to ₹35,000 per month along with performance-based incentives tied to business outcomes.