Marketing Executive

Job Description – Marketing Executive (Book Distribution House / Book Publishing House)

We are looking for a dynamic, smart, and result-oriented Marketing Executive for our Book Distribution House / Book Publishing House. The candidate will be responsible for visiting schools, coaching centres, colleges, institutions, and educators to promote books, generate business opportunities, build relationships, and support academic sales growth.

Key Responsibilities:

Field Marketing & School Visits

Visit schools, coaching centres, colleges, tuition centres, and educational institutions regularly.

Meet principals, coordinators, teachers, librarians, and management representatives.

Introduce company profile, available publications, and distribution services.

Carry and present sample copies of books to relevant subject teachers.

Explain features, syllabus relevance, content quality, and advantages of books.

Book Selection & Academic Promotion

Invite schools and institutions to visit our office/showroom for book selection for upcoming academic sessions.

Coordinate meetings for book review and title selection.

Promote new editions, revised titles, and latest academic books.

Understand school requirements class-wise, subject-wise, and board-wise.

Collect feedback from teachers regarding books, syllabus changes, and market trends.

Lead Generation & Business Development

Generate new school, coaching, and institutional leads.

Develop relationships with teachers for long-term business association.

Identify decision-makers and convert prospects into customers.

Follow up regularly for adoption, orders, and repeat business.

Expand market reach in assigned territories.

Product Knowledge & Learning

Learn about books, publishers, authors, subjects, boards, and academic requirements.

Stay updated on curriculum changes and market demand.

Understand competitor products and market positioning.

Reporting & Coordination

Submit daily visit reports, lead reports, and follow-up status to management.

Coordinate with office, tele-sales, dispatch, billing, and backend teams.

Ensure smooth processing of inquiries, samples, and confirmed orders.

Maintain database of schools, teachers, contacts, and market visits.

Promotional Activities

Assist in exhibitions, book fairs, seminars, workshops, and academic events.

Support seasonal campaigns for new academic sessions.

Promote company brand image professionally in the market.

Required Skills:

Excellent communication and convincing skills.

Good personality and professional appearance.

Fluency in Hindi, English, and Bengali preferred.

Strong interpersonal and relationship-building ability.

Smart, dedicated, and target-oriented attitude.

Willingness to travel extensively for field work.

Ability to learn quickly about books and academic markets.

Mandatory Requirements:

Two-wheeler is a must for field visits.

Valid driving license preferred.

Preferred Additional Requirement:

Candidate carrying a laptop is preferred.

Basic knowledge of Excel, email, and reporting tools.

Preferred Experience:

Experience in educational sales, publishing sales, book distribution, school marketing, or field sales preferred.

Job Role Summary:

The Marketing Executive will visit educational institutions, promote books, distribute sample copies, build teacher and school relationships, generate business, and help increase sales for the book distribution/publishing house.