Senior Field Sales Executive For F&B B2B Sales

We are looking for a Field Sales Executive who will be responsible for on-ground customer acquisition, relationship management, and driving daily orders from restaurants and street food vendors.

This is a high-impact, field-heavy role requiring strong interpersonal skills, hustle, and local market understanding.

Key Responsibilities

1. Customer AcquisitionIdentify and onboard new customers:

• Street food vendors (momo stalls, roll stalls, Chinese stalls)
• Small & mid-sized restaurants
• Cafés and cloud kitchens
• Conduct daily field visits in assigned areas
• Pitch BlueCrateFoods as a one-stop procurement partner

2. Sales & Order Generation:

• Drive daily/weekly order volumes from customers
• Promote high-margin products (frozen snacks, packaging, sauces)
• Upsell bundled products to increase order value
• Ensure repeat orders and customer retention

3. App Adoption & Digital Onboarding:

• Help customers install and use the BlueCrateFoods app
• Educate customers on placing orders digitally
• Assist in onboarding to WhatsApp/phone ordering systems

4. Relationship Management:

• Build strong relationships with vendors and restaurant owners
• Act as the primary point of contact for assigned customers
• Ensure customer satisfaction and resolve basic issues

5. Market Intelligence:

• Gather insights on:
• Pricing trends
• Competitor activity
• Customer preferences
• Share feedback with internal teams

6. Marketing & Activation:

• Distribute marketing materials (flyers, offers, samples)
• Execute local promotional campaigns
• Support product trials and demos

Key Requirements:

• Field executive with his own 2-wheeler OR at least 2 wheeler license will be preferred
• 1–3 years of experience in field sales (FMCG, food distribution, or B2B preferred)
• Strong knowledge of local Kolkata markets
• Comfortable interacting with street vendors and restaurant owners
• Basic smartphone proficiency (apps, WhatsApp, digital tools)
• Good communication skills (Bengali/Hindi required; basic English preferred)
• Self-driven, target-oriented, and energetic

Preferred Profile:

• Experience in food supply, HoReCa, or distributor network
• Existing local network in restaurants or vendor ecosystem
• Comfortable with early-stage startup environment
• Field executive with his own 2-wheeler OR at least 2 wheeler license will be preferred

Compensation:

• Fixed salary + performance-based incentives
• Travel allowance
• High growth opportunity in a fast-scaling business

What Success Looks Like:

• Onboarding 10–15 new customers per week
• Driving consistent repeat orders
• Increasing average order value per customer
• Building strong, long-term vendor relationships

Why Join BlueCrateFoods:

• Be part of a high-growth, ground-level business
• Direct exposure to the food ecosystem
• Opportunity to grow into leadership roles as the company scales
• Work closely with founders and influence business growth