Senior Graphic Designer

Job Description – AI Graphic Designer & Video Editor

Position: AI Graphic Designer & Video Editor

Location: Kolkata (On-site)

Department: Marketing & Creative

Company: Plast Boy LLP

Role OverviewPlast Boy LLP is looking for a highly creative AI Graphic Designer & Video Editor to create compelling visual content for our toys, lunch boxes, pencil boxes, gifts, and novelty products.

The ideal candidate should combine traditional design skills with modern AI tools to produce high-quality product creatives, social media content, advertising creatives, packaging concepts, videos, reels, and marketing assets at scale.

This is a production-focused role where speed, creativity, and commercial understanding are equally important.

• Key ResponsibilitiesGraphic DesignCreate social media creatives, banners, catalogues, brochures, and marketing materials.
• Design Amazon, Flipkart, and website product listings.
• Create festival, promotional, and product launch campaigns.
• Develop packaging mockups and product presentation materials.
• AI-Powered DesignUse AI tools to generate concepts, backgrounds, product renders, lifestyle images, and creative assets.
• Create AI-generated advertising creatives and visual campaigns.
• Improve productivity through AI-assisted workflows.
• Generate multiple creative variations for testing and optimization.
• Video EditingEdit reels, shorts, advertisements, and product videos.
• Create motion graphics and animated content.
• Add subtitles, transitions, effects, and sound synchronization.
• Produce platform-specific content for Instagram, Facebook, YouTube, and marketplaces.
• Product VisualizationCreate realistic product renders and lifestyle scenes.
• Develop mockups for new product launches.
• Produce presentation visuals for sales and distributor meetings.
• Creative Asset ManagementMaintain brand consistency across all creative outputs.
• Organize and manage digital assets and templates.
• Collaborate with marketing, sales, and product teams.
• Required SkillsDesign SoftwareAdobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• AI ToolsChatGPT
• Midjourney
• Adobe Firefly
• Flux
• Kling
• Runway
• Leonardo AI
• Canva AI
• Video ToolsCapCut
• Premiere Pro
• After Effects
• Additional SkillsStrong typography and layout design.
• Product photography understanding.
• Motion graphics and animation knowledge.
• Basic copywriting and visual storytelling skills.
• Experience2–5 years of graphic design and video editing experience.
• Experience with consumer products, toys, FMCG, D2C brands, or e-commerce preferred.
• Strong portfolio showcasing both design and video work.
• Experience using AI tools in professional creative workflows.
• Key Performance Indicators (KPIs)Creative OutputNumber of creatives produced per month.
• Creative turnaround time.
• Ad creative testing volume.
• Marketing ImpactEngagement rate on content.
• Click-through rate (CTR) improvement.
• Performance of ad creatives.
• Marketplace conversion improvements.
• Quality MetricsBrand consistency.
• Design accuracy.
• Content approval rate.
• Creative innovation score.

What Success Looks LikeWithin the first 6 months:

• Build a scalable AI-assisted creative workflow.
• Produce high-performing ad creatives and reels consistently.
• Reduce creative turnaround time by 50%+.
• Support product launches with professional visual assets.
• Become the primary creative force behind Plast Boy's digital presence.

Application RequirementsCandidates must submit:

1. Resume
2. Portfolio (Behance, Drive, Website, etc.)
3. 3 Best Social Media Creatives
4. 3 Best Reels/Video Edits
5. List of AI tools regularly used
6. A sample creative for a toy, lunch box, or gift product

Preferred Candidate

Someone who can create:

• Scroll-stopping ad creatives
• Viral social media content
• Product renders and mockups
• AI-generated marketing visuals
• High-converting reels and videos
• and can produce content fast enough to support a rapidly growing consumer-products business.