Admission Counsellor

Job Title: Admissions Officer – Premium ICSE School (Mumbai)

Company: [School Name] | A Premium ICSE School in Mumbai

Location: Borivali / Kandivali / Andheri, Mumbai, Maharashtra

Job Type: Full-time, Permanent

Salary: ₹5,00,000 – ₹6,00,000 per annum (CTC) + Performance-Linked Incentives

Experience Required: Minimum 5 years (K-12 Admissions)

About the Role

We are hiring a dynamic, self-driven Admissions Officer to lead the end-to-end admissions function at our premium ICSE school in Mumbai. This is a high-ownership role for someone who thrives in a parent-facing, growth-focused environment and has a proven track record of driving enrolments at a reputed K-12 institution.

The right candidate will combine sharp lead management with warm parent counselling, strong marketing instincts, and the maturity to represent a premium school brand at events, exhibitions, and community touchpoints across Mumbai and Pan India.

Key Responsibilities

K-12 Admissions & Enrolment

• Manage the complete admissions cycle from enquiry to enrolment across all grades (Nursery to Grade 12)
• Conduct school tours, parent counselling sessions, and follow-up meetings with prospective families
• Oversee application processing, assessments, interviews, and offer-letter workflows
• Meet and exceed monthly/quarterly enrolment targets aligned with the annual admission plan

Lead Management & Enquiry Conversion

• Own the admissions CRM: capture, qualify, nurture, and convert every lead
• Track funnel metrics (enquiry-to-tour, tour-to-application, application-to-enrolment) and drive continuous improvement
• Design and execute follow-up cadences across calls, WhatsApp, email, and in-person meetings
• Analyse conversion patterns and share weekly/monthly dashboards with school leadership

Branding, Marketing & Outreach

• Partner with the marketing team on digital campaigns, school open days, admission events, and community initiatives
• Represent the school at education fairs, exhibitions, and residential society activations
• Coordinate content, collateral, and parent testimonials for admissions marketing
• Identify and execute local brand-building opportunities in West and Central Mumbai

Institutional Tie-ups & Partnerships

• Build and maintain relationships with feeder preschools, residential societies, corporate HRs, and relocation partners
• Develop referral networks with paediatricians, tutoring centres, and community influencers
• Structure and manage MoUs with partner institutions

Parent Experience

• Serve as the primary point of contact for prospective and newly enrolled families
• Ensure every parent interaction reflects the premium positioning of the school
• Handle parent queries, concerns, and escalations with empathy and professionalism
• Coordinate onboarding and first-day experience for new admissions

Candidate Profile

Must-Haves

• Minimum 5 years of admissions experience at a reputed CBSE, ICSE, IB, or Cambridge school
• Proven track record of achieving/exceeding enrolment targets in a K-12 setting
• Strong understanding of the Mumbai K-12 market and parent psychology in premium school segments
• Excellent spoken and written English; Hindi and Marathi are a strong plus
• Confident presentation skills and warmth in one-on-one parent counselling
• Proficient with CRM tools, MS Office, and admissions dashboards

Preferred

• Prior experience at an ICSE or IB continuum school in Mumbai
• Existing relationships with feeder preschools, corporate HRs, and expat/relocation networks
• Exposure to digital admissions marketing and lead-nurture automation

Other Requirements

• Willingness to travel within Mumbai regularly and Pan India occasionally for admission fairs and outreach
• Graduate/Postgraduate in any discipline; specialisation in Education, Marketing, or Communications is a plus
• Women candidates are strongly encouraged to apply

What We Offer

• Attractive fixed salary of ₹5–6 LPA with performance-linked incentives on enrolments
• Opportunity to lead admissions at a well-established premium ICSE school
• Structured career growth into Head of Admissions / Marketing leadership roles
• Collaborative work environment with direct exposure to school leadership
• Travel allowances and marketing budget ownership