Digital Marketing Executive

# Marketing Executive

*Location:* Borivali West, Mumbai (2 minutes walking distance from Borivali Railway Station)

*Company:* StudiousLab

## About the Role

StudiousLab is looking for a creative, analytical, and result-oriented Marketing Executive to help strengthen our digital presence, drive website traffic, improve search rankings, and grow our social media engagement. The ideal candidate should be passionate about digital marketing and capable of managing multiple marketing activities across various platforms.

## Key Responsibilities

### Website Management

* Manage and update website content, pages, blogs, and landing pages.

* Ensure website information remains accurate, relevant, and user-friendly.

* Coordinate with designers and developers for website improvements.

### Search Engine Optimization (SEO)

* Conduct keyword research and competitor analysis.

* Implement on-page and off-page SEO strategies.

* Monitor website rankings and suggest optimization opportunities.

* Track SEO performance and prepare reports.

### Social Media Marketing

* Plan, create, schedule, and manage content across social media platforms.

* Develop engaging posts, reels, stories, and promotional campaigns.

* Monitor audience engagement and respond to inquiries when required.

* Stay updated with current social media trends.

### Content Creation & Marketing

* Create marketing content including social media posts, blogs, captions, and promotional materials.

* Coordinate with the design and video teams for campaign execution.

* Assist in planning and executing digital marketing campaigns.

### Analytics & Reporting

* Monitor website and social media performance.

* Generate reports and provide actionable insights.

* Track campaign effectiveness and recommend improvements.

## Desired Skills

* Basic understanding of SEO concepts and tools.

* Knowledge of social media marketing platforms.

* Strong written and verbal communication skills.

* Content writing and content planning abilities.

* Familiarity with Google Analytics, Search Console, and digital marketing tools is an advantage.

* Creative thinking with an analytical mindset.

* Ability to work independently and manage deadlines.

## Qualification

* Bachelor's degree in Marketing, Commerce, Business, Mass Media, or related field.

* Freshers with relevant skills may apply.

* Prior digital marketing experience will be an added advantage.

## Why Join StudiousLab?

* Opportunity to work on diverse digital marketing projects.

* Hands-on experience in SEO, content marketing, and social media management.

* Collaborative and growth-oriented work environment.

* Exposure to education and professional training industry marketing.