E-Commerce Executive

Key Responsibilities:

1. Performance Marketing (Revenue-Focused)

• Plan, execute, and optimize high-ROI campaigns across:

• Meta Ads (Facebook, Instagram)

• Google Ads (Search, Display, YouTube, Shopping)

• Other relevant ad platforms

• Track & analyse KPIs such as CAC, ROAS, CPL, and conversion rates.

• Implement A/B testing strategies and improve ad performance consistently.

• Collaborate with content and creative teams to deliver compelling ad creatives.

2. SEO (Search Engine Optimization)

• Develop and execute a robust SEO strategy across:

• Organic SEO• Paid SEO (Google Shopping, Sponsored Listings)

• On-page & Off-page SEO

• Monitor keyword rankings, backlinks, and website health using tools like SEMrush, Ahrefs, Google Search Console, etc.

• Optimize website structure, metadata, content, and internal linking.

3. Ecommerce Marketplace Management

• Manage and optimize product listings, inventory, and promotions across:Amazon, Meesho, Flipkart, Jiomart, Shopify etc.

• Run sponsored ad campaigns and promotions on each marketplace.

• Analyse performance data to improve visibility, conversions, and revenue.

• Coordinate with internal teams for pricing, logistics, and catalogue updates.

4. Team & Project Management

• Lead a team of digital marketers, designers, and SEO executives.

• Identify individual team strengths and delegate tasks effectively.

• Review team performance and ensure timely execution of goals.

• Maintain communication with cross-functional departments (Sales, Creative).