Sales & Marketing Executive

1. Role Overview

The Sales & Marketing Executive is responsible for driving revenue through consultative and value-based selling of fashion components like crystals, pearls and fine gemstones like lab-grown diamonds, moissanite, cubic zirconia, and synthetic gemstones across B2B and B2C channels.

This role requires the ability to:

• Translate technical gemstone knowledge into customer value
• Build aspiration and trust
• Drive high-conversion sales interactions (offline + online)

2. Key Responsibilities

2.1-A Sales Generation & Conversion (Primary)

• Identify and qualify new B2B leads: jewelry manufacturers, designers, exporters, and dealers.
• Conduct outreach via phone, email, WhatsApp, Instagram, Facebook and LinkedIn.
• Manage CRM entries, follow-ups, pipeline tracking (Tools: Hubspot/NeoDove/Excel/WhatsApp).
• Prepare customized quotations, pricing decks, brochures and product information.
• Close deals, manage orders efficiently and coordinate with production/warehouse/operations/logistics teams for delivery.
• Ensure timely payment collection, increase and maintain positive cash flow.
• Drive daily, weekly, and monthly sales targets
• Convert inquiries, walk-in, referred, and digital leads into customers through healthy pipeline
• Maximize Average Order Value (AOV) through upselling, cross-selling and bundling

2.1-B Marketing & BD Activities (Con-current)

• Collaborate with branding & marketing department for online campaigns, reels, and digital outreach.
• Coordinate content input for LinkedIn, Instagram, and website with design team.
• Conduct market research: competitors, pricing benchmarks, industry, customer trends.
• Provide insights on customer preferences to help shape product offerings.
• Work with the team and management to develop targeted promotional campaigns.
• Execute monthly WhatsApp/email newsletters for client engagement.
• Update catalog and brochures in timely manner to sync with all the business function and departments
• Collect and analyze meetings / campaign feedback to improve lead quality and ROI.
• Co-create and implement marketing & business development plans to increase brand awareness and market share in online and offline segment.
• Manage digital marketing campaigns with engaging content across social media, email marketing, and online advertising. (Primarily on Google, Instagram, FB, Linkedin, YouTube, Pinterest, Whatsapp)
• Identify market opportunities to ensure business growth and engage potential B2B clients, including jewelry manufacturers, designers, and retailers.
• Develop and execute sales strategies to expand the customer base.
• Present and promote Ourosa’s product range to prospective buyers, emphasizing quality, sustainability, and innovation.
• Negotiate and close deals while ensuring long-term client partnerships.
• Attend trade shows, jewelry & gemstone expos, exhibitions, and industry events to network and generate leads.
• Maintain strong relationships with all the clients and provide excellent post-sales support.

2.2 Customer Consultation (Core Function) - Value based and Consultative selling

2.3 Product Demonstration & Education

2.4 Objection Handling & Closing  

2.5 Digital Sales/Marketing Management

2.6 Relationship Management

2.7 Order Processing & Coordination

2.8 Visual Merchandising Support 

2.9 Market Feedback & Intelligence

3. Key Accountabilities

The Sales & Marketing Executive is accountable for:

• Achieving assigned revenue targets
• Maintaining conversion ratios
• Delivering premium customer experience
• Ensuring accurate product communication
• Minimizing discount dependency
• Maintaining CRM discipline (lead tracking, follow-ups) 

4. KRA (Key Result Areas)

• KRA 1: Revenue Achievement
• KRA 2: Conversion Efficiency
• KRA 3: Average Order Value (AOV) Growth
• KRA 4: Customer Experience & Retention
• KRA 5: Product Knowledge & Selling Effectiveness
• KRA 6: Digital Sales Performance
• KRA 7: Process & Discipline

Performance Metrics

• Weekly Sales Qualified Leads, Appointment & Meeting: 10–15
• Monthly Conversion Rate: >20%
• Customer Retention Rate: >80%
• CRM Hygiene: 100% lead & activity logging
• Campaign ROI: Tracked via source attribution and closed deals 

5. Qualification & Experience

• 2-5 years experience in: Jewelry / luxury retail / premium sales
• Graduate / Post Graduate (preferred)
• Strong written + verbal communication: English + Hindi (mandatory) + Regional language

6. Compensation Structure

• Fixed salary + high-performance incentives
• Incentive linked to: Revenue + AOV + Conversion

7. Reporting Structure

• Reports to: Business Owner
• Works closely with: Inventory, Production, Warehouse, Operations, Marketing department

8. Requirements

• Freshers may apply. We nurture talents and upskill the right candidate.
• 2+ years of experience in B2B sales, preferably in the jewelry, fashion, or materials industry.
• Excellent communication and negotiation skills in English, Hindi, and preferably a regional language.
• Strong presentation and client engagement skills.
• Self-motivated with a result-oriented mindset.
• Willingness to travel, especially to tier-2 and tier-3 cities.
• Basic understanding of gemstones or willingness to learn about lab-grown and synthetic gems.
• Bachelor’s degree in Business, Marketing, Gem, Jewelry or a related field (BBA/BMS).