Senior Sales Executive

📢 Job Opening: Senior Sales Executive

📍 Location: Western Railway Line, Vile Parle East, Mumbai, Maharashtra

💰 Salary: ₹30,000 – ₹65,000

(Fixed: ₹30,000 – ₹55,000 + Incentives: ₹10,000)

🎓 Education: 12th Pass

🧑‍💼 Experience: Minimum 5 Years

📝 Job Summary:

We are looking for a highly experienced Senior Sales Executive to drive primary & secondary sales, manage distributors, and expand market presence across the assigned territory.

🔑 Key Responsibilities:

• 1️⃣ Primary Sales (Company → Distributor)Achieve monthly primary sales targets
• Appoint new distributors in potential micro-markets
• Negotiate and finalize distributor commercial terms
• Ensure timely order placement and stock replenishment
• Monitor distributor stock levels and avoid stock-outs
• Maintain a healthy primary billing cycle
• 2️⃣ Distributor Onboarding & ManagementIdentify and onboard potential distributors
• Evaluate financial and market capability
• Complete onboarding documentation and compliance
• Activate distributors with proper SKU mix
• Train distributor sales staff on products & schemes
• Conduct regular performance review meetings
• Ensure payment discipline and control outstanding
• 3️⃣ Secondary Sales Push (Distributor → Retailer)Expand retail coverage across territory
• Support distributor team in beat planning
• Conduct joint market visits for outlet penetration
• Push focus SKUs and promotional schemes
• Monitor daily secondary sales movement
• Ensure product availability, visibility & placement
• Achieve numeric and weighted distribution targets
• 4️⃣ Market Development & ExpansionIdentify new retail clusters (Gyms, Cafes, General Trade, Modern Trade)
• Increase outlet coverage month-on-month
• Track competitor pricing, schemes, and placement
• Share market intelligence with management
• Drive brand visibility and promotional activities
• 5️⃣ Reporting & DisciplineSubmit daily market visit reports
• Share weekly sales performance updates
• Track primary vs secondary sales alignment
• Maintain distributor and outlet database
• Ensure effective route planning and productivity

✅ Requirements:

• Minimum 5 years of experience in FMCG / Field Sales
• Strong distributor management experience
• Excellent communication and negotiation skills
• Target-driven with strong market understanding
• Willingness to travel extensively