Digital Marketing Manager

We are looking for a creative, data-driven, and strategic Digital Marketing Manager to lead our digital presence and brand positioning. The ideal candidate will be responsible for strengthening our online visibility, generating qualified B2B leads, showcasing our OOH media portfolio, and driving digital campaigns that support business growth.

Key Responsibilities:

Brand & Digital Presence

• Develop and execute the company's digital marketing strategy.
• Manage and enhance the company's website to improve user experience and lead generation.
• Ensure consistent brand communication across all digital platforms.
• Strengthen the company's online reputation and visibility.

Website & SEO

• Drive organic traffic through on-page and off-page SEO.
• Optimize website content, landing pages, and metadata.
• Monitor keyword rankings and website performance.
• Coordinate with developers for website enhancements and maintenance.

Social Media Marketing

• Plan and execute content calendars across LinkedIn, Instagram, Facebook, and YouTube.
• Showcase successful OOH campaigns, installations, client testimonials, and company updates.
• Create engaging content to build brand awareness and industry authority.
• Monitor engagement and community interactions.

Performance Marketing

• Plan and manage Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns.
• Optimize campaigns for lead generation and ROI.
• Monitor campaign budgets and performance metrics.

Content Marketing

• Develop blogs, case studies, newsletters, and campaign success stories.
• Create compelling content highlighting the company's OOH media inventory and capabilities.
• Coordinate with graphic designers, photographers, and videographers for creative assets.

Lead Generation

• Generate qualified B2B leads through digital channels.
• Design and optimize lead capture forms and landing pages.
• Implement email marketing and marketing automation campaigns.
• Work closely with the Business Development team to nurture and convert leads.

Analytics & Reporting

• Monitor website analytics using Google Analytics and Search Console.
• Track KPIs including website traffic, conversions, lead quality, SEO rankings, and campaign performance.
• Prepare monthly marketing reports and actionable insights.

Vendor & Agency Coordination

• Coordinate with website developers, SEO agencies, content writers, photographers, and creative teams.
• Ensure timely execution of marketing projects.

Desired Skills

• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with Google Analytics, Search Console, and Tag Manager.
• Knowledge of WordPress or other CMS platforms.
• Understanding of B2B marketing and lead generation.
• Excellent content writing and communication skills.
• Strong analytical and project management abilities.
• Experience with email marketing platforms and CRM tools is an advantage.
• Basic understanding of graphic design tools (Canva, Adobe Photoshop, Illustrator) is preferred.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Digital Marketing certifications (Google, Meta, HubSpot, etc.) are preferred.
• 5–8 years of experience in Digital Marketing.
• Experience in Advertising, Media, OOH, or B2B services will be an added advantage.