Assistant General Manager - Customer Value Management Platform and Digital Campaigns

AGM - CVM Platform & Capability

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

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VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

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VIL is an equal opportunity employer committed to diversifying its workforce.

Role

AGM - CVM Platform & Capability

Job Level/ Designation

M2

Function / Department

CVM - Marketing

Location

Mumbai

Job Purpose

Campaign Management Platforms, New Channel Development & Integration, Managing the Segmented Product configurations

Key Result Areas/Accountabilities

 

• Job Overview

We are looking for Asst General Manager for Customer Value Management (CVM) and Digital Campaigns. In this role, you will own our central CVM platform and design national digital campaigns to boost revenue. You will lead cross-functional projects and collaborate with global tech giants to bring cutting-edge features to our business.

• Key Responsibilities
• Strategy & Innovation
• Lead the launch of disruptive tools and customer-focused communication capabilities
•  Align platform capabilities with the company's digital transformation goals.
• Campaign & Journey Design
• Design national campaigns and advanced customer journeys.
• Use channels like WhatsApp, RCS, and our native app to achieve campaign ROI.
• Stakeholder & Partner Management
• Lead cross-functional projects with IT, Finance, Brand, and Technical teams.
• Manage strategic relationships with external partners like Meta and Google.
• Drive new product development from idea to launch.
• Operations & Business Impact
• Own and optimize the daily operations framework for CVM platforms.
• Drive key business metrics including ARPU growth and churn reduction.
• Deliver clear productivity gains and cost savings through platform innovation.

 

Operational 

• Manage & Lead Platform lead Business Requirement Discussions , Business Case Approvals & Seamless roll outs/Deployments
• Develop Control Mechanisms –Monitor & Manage Performance ; Scan Risks, Demand for Mitigation Plans & Channelize Partners  
• Responsible for Creating & Managing Platform Budgets, Manage Accurate & Time bound Partner Pay-outs 
• Plan & Roll out Seamless Organizational Level Executions of New Capabilities/Platform Augmentation & Integrations - Time bound, Within Budget 
• Conduct Partner Business Reviews, Engagement for Continuous Process Improvement & Enhancement

 

Core Competencies, Knowledge, Experience

• Business and process understanding
• Leadership and people management skills
• Managed Campaign Management Platform
• Digital campaign Management

Must have technical / professional qualifications

• Graduate/MBA
• Knowledge in Media and Telecom Industry

Years of Experience

7-10 years

Industries to look from

Telecom, IT

Ideal Organizations to look from

Airtel, Jio, CleverTap, Web Engage, Mo Engage, Adobe, Result ticks

Direct reports

None

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level