Assistant General Manager - Prepaid Marketing

AGM - Prepaid Marketing

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Prepaid  Manager

Job Level/ Designation

M2

Function / Department

Marketing

Location

Mumbai

Job Purpose

Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventions

Key Result Areas/Accountabilities

The Prepaid Marketing Specialist will have the following key job responsibilities & accountabilities -

1. Ownership of the Prepaid Revenue (CPR)

2. Driving Unlimited Net Adds - Working on inputs like Inflow from Gross/ New Recruits etc. and working on Renewals of existing Unlimited Customers

3. Arresting Base churn through various initiatives like Recharge winback, Data/ Voice Seeding etc.

4. Base Management - Identifying the right segmented offer based on Consumer's usage & recharge Behaviour

5. Push Digital sales by analysing Customer Recharge Behaviour

6. Deliver 4G User Additions to drive 4G Data Market Share (DMS)

7. Monthly planning to set the KPI Targets

8. Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same

9. Plan and Execute Usage & Retention initiatives along with CVM team and Sales team

10. Execution of various communication initiatives that would positively impact the Revenue deliverables

11. Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across AP&T

12. Product Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New products

13. Analysis of Product Interventions with BI team

14. Competition Tracking

The role entails a lot of Analytical skills and Business Acumen to identify opportunities based on Data & Consumer Insights. Market visits to get consumer & retailer insights form an integral part of the role. The role also involves a high degree of execution capabilities, which would involve working with Cross-functional teams.

Core Competencies, Knowledge, Experience

1. Excel/SAS/BI

2. Understanding of Prepaid Charging Systems (IN/IT)

Must have technical / professional qualifications

1. Post Graduate MBA with 3-5 years’ experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership