Area Sales Manager - Retail Channel

Area Sales Manager - (Nagpur)

     

 

Job Title: Area Sales Manager
Location: Nagpur
Business Unit: Yale Retail
Reporting To: Sr. Zonal Manager – Maharashtra & Goa

 

Position Summary:

ASSA ABLOY is seeking an energetic and result-oriented Area Sales Manager for its Yale Retail business in Nagpur, responsible for driving business growth in Nagpur and neighboring markets through retail channel partners. The role will involve managing retail sales operations, building channel strength, driving revenue, ensuring timely collections, and developing key influence networks in the region.

 

Key Responsibilities:

• Achieve revenue targets for the assigned territory in line with the annual sales plan.
• Evaluate performance of current distributors and retailers; identify and recommend new partners to enhance channel footprint.
• Develop and manage demand generation initiatives and retail activations to improve product visibility and sales.
• Establish structured engagement with key influencers such as carpenters, contractors, architects, and builders.
• Ensure timely collection of payments from channel partners to support healthy working capital.
• Assist in brand building through promotional activities and localized marketing initiatives.
• Organize product training sessions for stakeholders within the distribution network.
• Maximize secondary sales through improved counter presence and market coverage.
• Conduct regular market intelligence to support forecasting and budgeting efforts.

 

Skills & Competencies:

• Good understanding of retail sales operations, preferably in the building materials or consumer durables industry.
• Familiarity with influence and architect ecosystem in Nagpur and surrounding areas.
• Strong interpersonal, verbal, and written communication skills.
• Self-motivated, responsive, and highly organized.
• High level of ownership, ethical conduct, and result orientation.
• Demonstrated ability to follow through on commitments and coordinate with multiple stakeholders.
• Proficient in MS Excel and PowerPoint for reporting and presentations.

 

Qualifications & Experience:

• Graduate in technical stream or engineering; a post-graduate degree in management is an added advantage.
• 6 years of relevant sales experience, ideally in the building materials or related industries.

 

Additional Information:

• This role requires extensive travel across the assigned territory to engage with channel partners and drive business growth.

 

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Experience Level

Mid Level