Head of Marketing

Associate Program Manager

Description

• At least 7-10 years’ experience in marketing  of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns
• Experience in direct marketing or database marketing a plus. 
• Demonstrated ability to handle multiple simultaneous programs
• Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project 
• Ability to work with cross-functional teams and Marketing in-person and over the phone.
• Excellent process flow management capabilities
• Excellent attention to detail 
• Excellent interpersonal skills
• Excellent problem solving and organization skills
• Strong written and oral communication skills
• Proficient with basic office applications such as Excel and PowerPoint
• Bachelor’s degree

Responsibilities

• Develop a master project plan to coordinate all of the activities of the teams.

• Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans

• Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input

• When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.

• Keep abreast of ad-technology, marketing technology and developments. 

• Should understand email marketing, performance marketing.

• Understanding of social media marketing a plus. 

Qualifications

• Excellent interpersonal skills
• Excellent problem solving and organization skills
• Strong written and oral communication skills
• Proficient with basic office applications such as Excel and PowerPoint
• Bachelor’s degree