Consumer Experience Manager

Consumer Experience Manager - Chocolates India

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

You manage the media agenda in a particular geography.

How you will contribute

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

More about this role

What you need to know about this position:

Career Experiences Required & Role Implications

• 'MBA from top business school preferred
• 8-10 years of media expertise, preferably in a role that encompasses strategy around driving penetration or growth
• Digital expertise with the ability to leverage the ever-evolving digital media landscape for achieving business and brand building objectives
• Strong operational skills that incorporate understanding of industry, category and customer landscape, channel planning and value creation
• Sound knowledge of media analytics and working knowledge of business analytics, portfolio management on large CPG business,
• Negotiation and collaboration skills that encourage multi-stakeholder projects to thrive
• Experience of working with agency & media partners, multiple local, regional & global stakeholders. Ability to manage expectation of a large and diverse marketing team.
• Be in tune with latest media and content trends to pioneer industry first interventions
• Strong focus on process and mechanisms including planning, buying and agency performance review with actionable insights to drive sustained improvement
• Excellent written and verbal communication skills and bias to proactivity
• Can successfully deliver in a a complex matrixed organization. Test and learn mentality; ability to take these learnings and scale broadly
• Experience of a role handling media on the client's side will be an advantage

 

KPIs / Dimensions

'Accelerate Consumer Centric Growth

• Deliver / Exceed AC targets for NR, Volume, Share and Gross Profit
• Develop and implement BIC media strategy for brands to unlock growth
• Grow India media team presence by Elevating Digital Marketing and data excellence
• Drive operational excellence                                                                                        
• Build a winning culture        

 

Targets / Dimensions

• Develop and Deliver strategies for business that help achieve targets for NR, Volume, Share & Gross profit.        
• Bring digital & data to the forefront to inspire marketing and drive innovation and market first initiatives. Enable Ecommerce integration with digital media marketing strategy
• Drive synergies and collaboration between media and creative team to drive marketing ROI for Mondelēz backed by strong analytical knowledge
• Improvement of the Marketing ROI improvement. 
• Leveraging MMM learnings on a on-going basis.      
• Drive digital capability agenda for internal Mondelez stakeholders and place India on the Global map for digital excellence                                                                                                              

Key Interfaces / Stakeholders

External

Agency Partners (regional and global), JBP Partners, Media Vendors

Internal

Chocolates Marketing, Sales, eCommerce, Customer Marketing Team, Corporate Governance and Affairs, Legal, Analytics and Insights, Finance and Procurement, Regional and Global Media

Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy

Business Unit Summary

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularMediaMarketing

Experience Level

Mid Level