Deputy General Manager - Business Development and Licensing

Responsibilities & Key Deliverables

Job Description

Position Title: DGM – Business Development & Licensing, Accessories
Department: Mahindra Auto Accessories Team
Location: Mumbai, Maharashtra
Reporting To: VP & Head - Merchandising & Accessories Business

Role Overview

As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) – Business Development & Licensing will lead new channel development, strategic partnerships, and licensing initiatives for Accessories Business merchandise. This role is critical in expanding market reach, unlocking new revenue streams, and strengthening Mahindra’s brand presence across diverse channels. The incumbent will drive growth through B2B alliances, licensing opportunities, and innovative distribution strategies aligned with the brand’s vision.

Key Responsibilities

Business Development & Channel Expansion

Lead new channel development strategies to expand reach for Accessories Business merchandise.
Identify and onboard new distribution channels, B2B clients, and partners.

Licensing & Partnerships

Develop and execute licensing strategy to monetize brand equity.
Identify, negotiate, and manage relationships with licensees and strategic partners.

Revenue Growth & Commercial Performance

Drive revenue growth from new channels and licensing agreements.
Track performance metrics and optimize channel effectiveness for profitability.

Stakeholder & Relationship Management

Build strong relationships with key partners, distributors, and licensees.
Collaborate cross-functionally with marketing, merchandising, and product teams.

Team Leadership

Manage and mentor team and foster a results-driven and collaborative team environment.

Experience

Key Skills & Competencies

Strong expertise in business development and channel strategy.
Experience in licensing, partnerships, and B2B sales.
Strong commercial acumen and negotiation skills.
Ability to identify growth opportunities and build scalable channels.
Excellent stakeholder management and communication skills.
Strategic thinking with execution focus in a dynamic business environment.

Industry Preferred

Qualifications

Experience & Qualifications

8–10 years of experience in business development, partnerships, or channel management, preferably in automotive, lifestyle, or consumer industries.
Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
Proven track record of driving partnerships, licensing deals, and revenue growth.

General Requirements

Our commitment to Diversity, Equity, and Inclusion

How We Work (Culture)

At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action. Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.

Why Join Us

You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey.

Our Commitment to Diversity, Equity & Inclusion

We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.