Digital Marketing Advisory Senior Analyst

Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Social Media Strategies
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.
What are we looking for? • Content Scheduling & Publishing: o Schedule and publish approved social media content on designated platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) using the client’s selected scheduling tools (e.g., Hootsuite, Sprinklr, Buffer, etc.). o Ensure that content is posted according to the specified times, ensuring optimal reach and engagement based on target audience insights and platform algorithms. • Publishing Calendar Management: o Maintain and update the publishing calendar across multiple brands, campaigns, and markets. Ensure that content is aligned with overall marketing and communication strategies. o Actively monitor and adjust the calendar to accommodate seasonal, regional, and promotional changes while avoiding content overlap or gaps. • Content Accuracy & Quality Control: o Review all content before scheduling, ensuring that captions, hashtags, visuals, and other associated media are accurate, aligned with brand voice, and appropriate for the target audience. o Ensure that each post follows the brand guidelines and maintains consistency in tone, messaging, and imagery across all platforms. o Double-check spelling, grammar, and formatting to ensure posts are polished and professional. • • Collaboration with Markets: o Work closely with local teams or market leads to coordinate last-minute or real-time post requests, ensuring content is delivered promptly and in alignment with regional requirements or time-sensitive opportunities. o Communicate effectively with internal teams, stakeholders, and content creators to gather and share information, ensuring smooth content delivery. • Conflict Management & Scheduling Optimization: o Proactively identify potential scheduling conflicts or gaps in the content calendar and flag them to the Delivery Lead, suggesting alternatives or solutions as necessary. o Coordinate with cross-functional teams (e.g., content creators, design, and community managers) to resolve conflicts and maintain content flow without disrupting ongoing campaigns or initiatives. • Tagging, Metadata & SEO Best Practices: o Ensure all posts are tagged correctly with appropriate hashtags, mentions, and metadata, ensuring content visibility and discoverability. o Align content with platform-specific best practices for tagging, keyword optimization, and SEO to enhance engagement and organic reach. o Stay updated on social media trends, hashtag usage, and platform algorithm changes to ensure content performs
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts