Senior Digital Marketing Advisory Analyst

Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Digital Project Management
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:BBA
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for? • Ability to manage multiple projects concurrently. • Delivering all NPIs projects on timely manner (to meet OTIF delivery, raise escalation at the right time to meet timeline) • Solid alignment to packaging guidelines in development of artwork to ensure smooth approval process • High accuracy on project system and ensuring it is kept up-to date • Ensuring 100% compliance on NPI project management • Ensuring governance requirements are met (creative asset management & LEX approvals ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE Experience Required • Minimum 3-6 years of work experience in Marketing/ Brand or Project Management Technical / Functional / Leadership Skills Required • Strong Project Management skills • High organization skills • Strong Stakeholders management • Ability to maintain good relationship with cross functional team members • Good time management skills • Attention to detail • Able to embrace challenging situations and resolve conflicts • Strong in problem-solving • Strong communicator & good in relationship building • Resilient, flexible and reliable team player who acts in the best interest of the department and company. • Experience in MS Excel, MS Project & PowerPoint Education / Qualifications / Certifications Required • A graduate in Marketing Business Management or Project Management. Beneficial: • Exposure in a fast-paced dynamic environment (FMCG / MNC) Working Relationships: • Category & Deployment Team • GBS Brand Team • End Market Stakeholders • Cross Functional Stakeholders • NPI Stakeholders
Roles and Responsibilities: • Responsible for NPI management & champion the Brand NPI process to deliver projects and activities within the product development/cycle plan, which requires the coordination of internal and external partners to support delivery of the commercial vision for the product. • Develop & execute project briefs, enabling product/ packaging development and ensures high priorities projects are proceeding according to timelines • Effective cross-functional stakeholder management to facilitate delivery of core business priorities • Ensure adherence to governance protocols related to product, packaging & comms development (LEX, EMF cycle deliverables, IBG/RSU, RPC, Supply Chain & End Market) • Work with internal stakeholders to improve the accuracy & quality of project brief and highlight any project risks or issues and ensuring escalation within time for all new categories NPI projects • SKU rationalization & Product Optimization execution support (FBS Waivers included) • Creative asset management •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts