General Manager - Postpaid Customer Acquisition Marketing

GM - Acquisition Lead

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

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Role

GM – Postpaid Acquisitions Marketing

Job Level/ Designation

M3

Function / Department

Marketing

Reports to

EVP-Postpaid Marketing

Location

Mumbai, Corporate

Job Overview & Purpose

We are seeking a highly motivated, results-oriented professional to lead Postpaid Acquisitions Marketing. The ideal candidate will have a deep passion for driving sustainable growth through quality customer acquisitions, with a focus on both Retail and Digital channels. This role demands a self-driven, analytical thinker with a collaborative mindset to deliver impactful acquisition programs in a fast-paced, competitive environment. You will play a critical role in scaling digital acquisitions, improving the customer acquisition mix, and driving revenue growth.

 

 

Job Purpose:

As a Postpaid Acquisitions Marketing Manager, you will be responsible for delivering the acquisition business goals, designing and executing customer acquisition initiatives, optimizing marketing programs, and collaborating across cluster & corporate teams to ensure successful execution. The role offers an exciting opportunity to drive growth in the acquisition process and shape the future of postpaid business.

Key Result Areas/Accountabilities

• Acquisition Planning & Implementation: Design the acquisition marketing plans by channel and consumer segment. The plans include Postpaid Acquisition programs across Retail and Digital channels, ensuring alignment with overall business objectives. Develop and implement market-specific acquisition calendars and GTM plans to drive acquisition performance and revenue growth.
• Marketing Programs for Retail Acquisition: Drive customer acquisition through owned & alternate Retail channels by designing and implementing programs for MNP, Prepaid-2-Postpaid, High Value Plans and Family. Collaborate with clusters to develop and launch targeted initiatives to enhance Walk-ins, conversions and increase retail channel performance.
• Scale Digital Acquisitions: Lead efforts to achieve hyperscale acquisition growth through digital channels. Continuously optimize digital strategies (full-funnel) and implement agile marketing initiatives to enhance quality and efficiency (Cost per Activation) in customer acquisition.
• Grow Acquisition Quality and Customer Onboarding: Identify opportunities to improve the quality of new customer acquisitions and boost Acquisition ARPU. Work closely with cross-functional teams to streamline the customer onboarding process, ensuring a smooth experience for new users.
• Smart Campaigns for Sales: Design and manage campaigns for key revenue-generating initiatives, such as Premium Number, Pre2Post, and MNP. Collaborate with cross-functional teams (Finance, Retail) to ensure smooth implementation and impactful outcomes.

Key Performance Indicators

• Gross Adds / Net Gross – Achievement vs. Target
• Customer Acquisition Quality (ARPU, long-term value, customer profile)
• Acquisition Mix (Pre2Post, MNP, Family)
• Digital (Neo) and Retail (new Stores & existing) Channel Performance
• Successful campaign execution and revenue growth

Core Competencies, Knowledge, Experience

• Growth Mindset & Results Orientation: Focused on driving measurable outcomes and achieving aggressive growth targets.
• Quantitative Analysis & Data-Driven Decision Making: Strong analytical skills to assess performance, identify trends, and make informed decisions to optimize acquisition strategies.
• Cross-Functional Collaboration: Proven ability to collaborate effectively with cross-functional teams, including Marketing, Operations, Retail, and Digital channels, to drive results.
• Influencing & Communication: Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels and drive change.
• Innovative Thinking: Constantly seeking new ways to drive customer acquisition and enhance performance across various channels.
• Commercial Acumen: Deep understanding of the telecom industry and the ability to develop effective strategies that align with business objectives.

Must have technical / professional qualifications

• MBA with 10-14 years of experience in sales, marketing, or customer acquisition, with a proven track record in driving successful acquisition programs
• Expertise in digital marketing and retail acquisition strategies
• Strong proficiency in using data and analytics to drive business decisions

 

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level