Senior Analyst - Insights & Consumer Decision Science

I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients’ business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. The Insights Analyst supports the process of consumer insights and foresights generation through consolidation and analysis of data from various sources. The role focuses on ensuring the integrity of inputs for actionable insights generation and monitoring market developments to highlight emerging trends or changes.
What are we looking for? • Degree in Marketing, Business Administration, Social Sciences, Analytics or related field • Experience in market research / consumer insights / analytics • Strong analytical skills • Fluency in English • Advanced Excel and PowerPoint skills • Passion for data and ability to use research toolkits • Attention to detail, problem-solving, collaboration, learning agility, tolerance of ambiguity • Experience with tools like Nielsen/Kantar Explorer, HIVE • Power BI • Statistics knowledge
Roles and Responsibilities: • Collect, clean, and integrate data from multiple sources such as track, incidence, digital, online listings, and internal sales to create unified performance datasets • Assist in maintaining a central repository of consumer and competitor data to improve consistency and accessibility across markets • Facilitate understanding of consumer behavior by tracking and analyzing KPIs and market trends to identify opportunities and deliver recommendations • Compile and summarize findings from multiple research sources to support insights generation and management presentations • Ensure OTIF submission of all regular and ad-hoc reporting • Support Insights Executive in new business cases with consumer insights/input for preparation