Business Intelligence and Analytics Manager

I&F Decision Sci Practitioner Assoc Mgr

Skill required: Delivery - Marketing Operations
Designation: I&F Decision Sci Practitioner Assoc Mgr
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. Delivery refers to the process of transporting goods or services from a provider to a customer. It involves managing logistics, ensuring timely arrival, and maintaining the condition of the items being delivered. The goal is to meet customer expectations and ensure satisfaction. We are seeking an experienced Market Mix Modeling (MMM) Specialist to join our advanced analytics team. The candidate will be responsible for developing, deploying, and maintaining econometric and statistical models to quantify marketing effectiveness and optimize media investments. This role requires strong expertise in data science techniques and proficiency in Python and SQL, combined with business acumen to translate model outputs into actionable recommendations.
What are we looking for? • 7+ years of experience in Data Science, econometrics, or marketing analytics • Working experience on Market Mix Modeling • Experience working with large, complex marketing and sales datasets • Experience in Retail or Consulting preferred • Regression modeling (Linear, Log-log, Mixed models) • Bayesian modeling • State Space modeling • Marketing Response Curves (Adstock, Hill, S-curve) • Strong proficiency in Python/PySpark for statistical modeling • Experience with libraries such as Python: pandas, numpy, statsmodels, scikit-learn • Experience with data manipulation using SQL
Roles and Responsibilities: • In this role you are required to do analysis and solving of moderately complex problems • Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures • The person requires understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor or team leads • Generally, interacts with peers and/or management levels at a client and/or within Accenture • The person should require minimal guidance when determining methods and procedures on new assignments • Decisions often impact the team in which they reside and occasionally impact other teams • Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture