Kotak Mahindra Bank Limited

Content Desk Analyst - Marketing Communications

Kotak Mahindra Bank Limited
Mumbai/Bombay
Not disclosed
Work from OfficeWork from Office
Full TimeFull Time
Min. 2 yearsMin. 2 years

Job Description

Marketing Analyst-KMPL-Support Services-Marketing HO

Content Desk Analyst - KMPL-Support Services-Marketing HO

Job Title: Content Desk Analyst

Location: Kotak Mahindra Prime Limited, Kotak Infinity, HO
Employment Type: Full-time

 

Overview

We are seeking a detail-oriented Marketing Analyst to manage and monitor customer communications and support campaign execution for our Car Finance vertical. This role requires strong organizational skills, attention to detail, and a good command of English for reviewing and refining communication content.

 

Key Responsibilities

Communication Management (60%)

  • Track all customer communications (SMS & Email) sent through various systems.
  • Review and correct grammar in communication templates to ensure language accuracy.
  • Publish monthly MIS reports detailing: 
    • Number of SMS deployed
    • Originator of the communication
    • Frequency of the communication
  • Maintain a comprehensive repository of all approved communications (active and inactive) within the system.

Campaign Management (40%)

  • Collaborate with creative agencies and product teams to execute lead generation campaigns for Car Finance.
  • Coordinate campaign assets and approvals.
  • Track campaign performance and report progress to stakeholders.
 

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Strong command of English language (grammar and proofreading skills).
  • Proficiency in MS Excel and reporting tools for MIS preparation.
  • Basic understanding of marketing campaigns and customer communication processes.
  • Excellent organizational and documentation skills.
 

Preferred Qualifications

  • Experience in campaign management and agency coordination.
  • Familiarity with CRM systems and marketing automation tools.

Experience Level

Mid Level

Job role

Work location
Work locationMumbai, Maharashtra, India
Department
DepartmentMarketing / Brand / Digital Marketing
Role / Category
Role / CategoryAdvertising & Creative
Employment type
Employment typeFull Time
Shift
ShiftDay Shift

Job requirements

Experience
ExperienceMin. 2 years

About company

Name
NameKotak Mahindra Bank Limited
Job posted by Kotak Mahindra Bank Limited

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