Marketing Engagement Specialist

Marketing Engagement Specialist

Skill required: Marketing Operations - Digital Project Management
Designation: Marketing Engagement Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Project Manager in this role will be responsible for leading and coordinating projects/campaigns executed on Marketing Automation platforms like Microsoft Dynamics, Adobe Marketing Cloud, Salesforce Marketing Cloud (SFMC) etc. They will collaborate with SFMC campaign developers, technical leads, and client stakeholders to ensure successful project delivery and meet business objectives. The Project Manager will oversee the entire project lifecycle, from planning and execution to monitoring and reporting, while effectively managing project resources, timelines, and budgets. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for? Must Have Skills: • Stakeholder Management: ExcelleMust Have Skills: • Stakeholder Management: Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. • Resource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. • Problem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. • Team Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture. nt communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. • Resource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. • Problem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. • Team Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture. Good To Have Skills: • Technical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts). • Agile Project Management: Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution. • Data Analysis: Proficiency in data analysis tools and techniques to derive insights from campaign performance data.
Roles and Responsibilities: Project Planning & Requirement Gathering: Collaborate with client stakeholders, technical leads, & campaign developers to define project/campaign scope, objectives, deliverables, & timelines. Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, & track updates regularly. Ensure request submitted by Clients are complete & accurate before assigning it to Campaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, & manage expectations.Resource Management: Allocate project & campaign tasks to campaign developers & technical leads based on their expertise & availability. Ensure that team members have the necessary resources & support to fulfil their responsibilities effectively.Risk Assessment & Mitigation:Identify potential project risks & issues, both technical & non-technical, & develop mitigation strategies to minimize their impact on project success.Issue Resolution:Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes, & implementing solutions promptly. Share detailed feedback & Root Cause Analysis with clients along with the mitigation plan.Project Management:Proven experience in managing complex projects, preferably in the digital marketing domain, with a track record of delivering projects on time & within budget.Work Orchestration & Data hygiene:Fully underst& ticketing/request management tool & accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal & external stakeholders.Adhere to all Desktop Procedures (DTPs) / St&ard Operating Procedures (SOP) along with checklist & other important process document wherever applicable to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client & leadership.Post Implementation Review: Ensure Deliverables meet the highest st&ards of quality, adhering to best practices & client requirements. Conduct thorough testing & review processes before deliverables are shared for client review & approval. Ensure feedbacks are well documented & communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Salesforce Marketing Cloud platforms or equivalent platforms & their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder)