Program Manager - Sponsorships and Advertising

Program Manager - Sponsorships, Prime Video

Are you passionate about transforming the streaming TV advertising landscape? Do you want to help build an advertising business that will revolutionize how brands connect with Prime Video's IN audience? Prime Video Advertising is one of Amazon's newest and fastest-growing businesses, offering advertisers unprecedented reach across premium content including Amazon Originals, Live Sports, and more.
We are seeking a Program Manager to drive sponsorships revenue growth through building scalable processes with agility. In this role, you will develop and optimize the foundational business systems and inputs that power Prime Video Advertising sales. This role sits at the intersection of content, sales, and brand strategy driving revenue via innovative integrations, co-branded campaigns, and advertiser solutions that enhance both viewer experience and brand impact.


Key job responsibilities
• Own end-to-end stakeholder management and program coordination across content, sales, ad operations, to ensure seamless Go To Market of the film/series title as well as deal closures and execution.
• Create an evaluation framework to identify titles to be taken to market for sponsorships
• Maintain a real time view of title level PV programming inputs to drive precise forecasting of sellable impressions
• Create scalable business processes and information systems to optimize inputs of content decks, sizzles, flyers, and emailers and ensure timely communication to the sales/GTM team
• Design and operate data systems to track sponsorship performance in terms of revenue, CPMs, delivered impressions vs forecast
• Capture market insights, sales and advertiser VOC, and implement global practices to improve input levers of the sponsorship program
• Create comprehensive documentation including standard operating procedures, training materials and knowledge bases

Basic Qualifications

- Experience defining program requirements and using data and metrics to determine improvements
- Experience with Microsoft Word, Excel, and PowerPoint
- Strong written and verbal communication skills, with the ability to synthesize complex information into clear narratives for senior stakeholders
- 5+ years of experience in program management, marketing, or advertising/brand solutioning

Preferred Qualifications

- MBA
- Experience in online or digital advertising
- Experience working in a matrixed environment, influencing strategy, and achieving goals by working across the organization
- Familiarity with sponsorship or branded content deal structures, including SOV-based packaging and integration formats
- Experience developing and implementing operational processes at scale

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Experience Level

Mid Level