Senior Marketing Research Analyst - Innovation & Consumer Insights

Senior Analyst BASES

Job Description

At NIQ, You Can Grow Your Career With Us 

Ever wanted to modernize the packaging of an iconic brand? Help discover the next big beverage? Influence how global brands launch winning new products? 
With NIQ’s Innovation BASES, you will. 
You’ll work with world-class marketers, use industry-leading predictive analytics, and see your insights shape real products on real shelves. This is where curiosity becomes impact—and where your career grows fast. 

ABOUT THE JOB

As a Senior Analyst in NIQ’s Innovation BASES team, you will own innovation research studies end-to-end—from setup and fieldwork management to analysis and client-ready storytelling. You will be an execution expert within the team, while also training and guiding junior analysts on BASES processes, data handling, and insight development. This role is ideal for someone who enjoys hands-on work, problem-solving, and turning data into compelling narratives. 

RESPONSIBILITIES

End-to-End Study Execution 

• Lead full project delivery from commissioning to final presentation. 
• Set up questionnaires, concept boards, sample specs, and study inputs; align with internal teams to kick off fieldwork. 
• Monitor field progress, ensure timely delivery, and manage all operational steps. 
• Conduct detailed data QC and implement the analytical plan. 
• Integrate in-market data to strengthen context and recommendations. 
• Build clear, insight-led reports and presentations aligned to client objectives. 

Client Consulting & Communication 

• Manage day-to-day client communication for assigned studies; respond to queries and clarify design or results. 
• Present findings with strong storytelling and actionable recommendations. 
• Participate in client briefings and help connect business needs to BASES solutions. 

Coaching & Collaboration 

• Train junior analysts on study setup, analysis, data checks, and storytelling best practices. 
• Share templates, tools, and tips to improve workflow and quality across the team. 
• Model disciplined project management, proactive communication, and collaborative behavior. 

REQUIREMENTS

• 2–3+ years of experience in marketing research or related analytical roles. 
• Strong analytical skills, high attention to detail, and ability to interpret data effectively. 
• Clear communication skills with strength in building data-driven stories. 
• Solid project management and multitasking capabilities. 
• Comfort working in digital/virtual environments. 
• Understanding of marketing research methods, statistics, and innovation metrics. 
• Proficiency in Excel, PowerPoint, Word; familiarity with NIQ/BASES tools is a plus. 
• Bachelor’s degree required; Postgraduate/MBA preferred. 
• Experience with innovation concept or product testing strongly preferred. 

#LI-Hybrid

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience Level

Senior Level