Senior Marketing Manager - SEO Lead

Senior Group Manager - Marketing

Company Description

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees.

Job Description

SEO LeadKey ResponsibilitiesSEO Strategy Development: Create and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.Focus on driving B2B lead generation for global clients.Technical SEO Optimization:Conduct regular technical audits to ensure site health and performance. Optimize website structure, internal linking, and crawlability.Content Optimization:Collaborate with content teams to create high-quality, SEO-friendly content tailored for global audiences. Monitor content performance and provide data-driven recommendations.Performance Analysis & Reporting:Analyze SEO metrics at keyword/page levels and prepare actionable reports. Present monthly reviews of KPIs to stakeholders.Cross-Functional Collaboration:Work with marketing, analytics, and product teams to align strategies.Ensure seamless delivery of SEO initiatives across departments.Industry Expertise:Stay updated on the latest SEO trends, algorithm changes, and best practices.Implement innovative strategies to maintain competitive advantage.

Qualifications

QualificationsProven expertise in both technical SEO and content optimization.Experience in managing large-scale websites with international audiences.Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, or Moz.Knowledge of HTML, CSS, JavaScript constraints, and website architecture.Familiarity with B2B Services industry challenges and opportunities Excellent communication and project management skills.Additional Skills (Good to Have)Experience in A/B testing and multivariate experiments.Familiarity with IT, ITeS, Consulting Industries is beneficial.

Experience Level

Senior Level