Senior Digital Marketing Specialist - Insurance Operations

Senior Specialist - Insurance Operations

Company:

Marsh

Description:

Job Description: Digital Marketing Support Colleague

No. of Role 1

We are seeking a motivated and detail-oriented colleague to support our digital marketing initiatives. This role will focus on keyword research, campaign reporting, paid ad management, and leveraging integrated digital marketing platforms. The ideal candidate will contribute to optimizing our digital presence through data-driven insights and platform management.

Key Responsibilities:

• Conduct keyword research to support SEO and paid advertising strategies.
• Pull and analyze campaign reports on a weekly, monthly, quarterly, and annual basis.
• Input campaign metrics accurately into paid advertising reports.
• Build and input digital ad creative across platforms such as YouTube, Google, LinkedIn, Meta, and more.
• Extract and analyze metrics from Brightedge to inform marketing decisions.
• Create initial content drafts within Brightedge to support SEO efforts.
• Conduct research on ad trends to keep campaigns competitive and effective.
• Stay updated on SEO algorithm changes and incorporate findings into strategies.
• Research GEO & AEO and algorithm updates to enhance brand visibility.
• Perform CEROS platform audits to ensure content quality and compliance.
• Explore CEROS platform inspiration and trends to enhance content creativity.
• Monitor and implement CEROS platform updates to leverage new features.
• Make mass updates to video captions and content in YouTube and Vimeo.

What you need to have:

• 3 - 5 years of prior work experience
• Should be comfortable with 2.30pm 11.30pm and 6.30pm 3.30am (Should be flexible as per business requirement)
• Attention to Detail: Meticulous approach to content accuracy, formatting, and consistency.
• Communication & Collaboration:Ability to work with content strategists, developers, and other stakeholders to implement updates.
• Adaptability & Learning:Willingness to learn new tools and processes as web technologies evolve.
• Research Skills:Ability to conduct competitor analysis and technical research to support continuous improvement.
• Reporting & Analytics:Experience pulling and analyzing campaign data across multiple timeframes.
• Adaptability:Comfortable adapting to evolving digital marketing technologies and strategies.

What makes you stand out:

• SEO Knowledge:Understanding of SEO best practices and algorithm impacts.
• Paid Advertising:Ability to build and manage digital ads with attention to detail.
• Keyword Research:Proficient in conducting keyword research for SEO and paid campaigns.
• Analytical Thinking:Strong analytical skills to interpret data and recommend actionable insights.
• Platform Proficiency:Familiarity with digital marketing platforms such as Brightedge, CEROS, Google Ads, LinkedIn Ads, Meta Ads, YouTube, Vimeo, Google Analytics and Search.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact on colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Disclaimer:

• Please note that relocation assistance will not be provided for this position.
• Candidates who wish to apply for inter-location positions are required to check with the Transport Help Desk (THD) to confirm if their place of residence is within the served transport service zone.
• Mention your employee ID and official email address in the resume

Marsh McLennan Agency, a business of Marsh, is a leading provider of business insurance, employee health & benefits, retirement & wealth, and private client insurance solutions across North America. Marsh (NYSE: MRSH) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmma.com, or follow on LinkedIn.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person

Experience Level

Senior Level