Senior Regional Manager - Direct Trade Business

Sr Regional Manager, DT

Relocation Assistance Offered Within Country
Job Number #172758 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

 

If this is how you see your career, Colgate is the place to be!

 

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

 

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

Job Responsibility : 

Lead business growth by owning Direct Trade business for the specific Region(s) and/ or Customers. Develop overall region capability by Coaching and Role Modelling Leadership

 

• Key Member of the Customer Development Team of Direct Trade Team

• Ensuring adherence to commercial processes and hygiene in the regions

• Developing a functionally capable and motivated team

• Developing and maintaining excellent relationships with external customers, and internal stakeholders, including the branches

 

Why is this exciting?

 

Direct Trade business is a fast growing channel and very dynamic. Colgate is taking ambitious goals on Direct Trade and wants to develop it as a critical segment of omnichannel contribution. The role requires strong cross functional engagement within CP and with the customer to be able to create new opportunities. Critical to build understanding of Direct Trade for the larger teams so that they can support the business.

 

What would be the responsibilities for this role?

 

Sales Targets:

• Achieving category-level sales value, volume & distribution objectives as may be outlined from time to time

• Ensuring commercial hygiene compliance, forecast accuracy

• Ensuring Business Development through emerging new commerce channels

 

Coaching and Development:

• Coaching and developing the Direct Trade Managers & KAMs and the CDOs to improve competencies and effectiveness – in the areas of Customer Management/ Meeting Effectiveness respectively.

 

Customer Engagement:

• Continuous engagement with the customers, driving JBP and T2T engagement with them. Managing Customer Claims and ensuring they are processed timely

 

Executing the 6P Strategy:

• Ensuring all the 6P’s are implemented as aligned in the quarterly grids including Promotions, Activations, Content, Pricing, visibility implementation.

• Create and Support a Shopper-focused mindset, as against just a trader-focused approach. Develop and implement programs to enhance shopper interaction with our brands/ messaging in-store.

 

Analytics and Sharing Best Practices:

• Sharing of learnings and best practices to build a future ready organization

• Using the Offtakes and results of activations to build a strong CP Learning on what works and what doesn’t.

 

Promo and Budget Planning:

• Planning Customer level spends and ensuring P&L at customer level is maintained

 

Operational efficiencies :

• Owning Customer level Commercial business planning (CBP) to ensure stock planning is done

• Engaging with Field / operations team to ensure smooth delivery of business

• Working with CSNL for transition to Direct and managing Direct deliveries

 

What are the competencies and experiences required for this role?

• 8-12 years of Commercial experience; FMCG experience

• Customer Orientation

• Stakeholder Management

• People Management and Coaching

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Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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Experience Level

Senior Level