FMCG Sales Executive

Sales Executive – B2B, Dealer, Distributor & Export SalesJob SummarySTIRMAGIC APPLIANCES PVT. LTD. is looking for an energetic and result-oriented Sales Executive to expand the market for our range of pressure cookers, cookware, and kitchenware. The role involves developing and managing B2B customers, distributors, dealers, wholesalers, retailers, institutional buyers, OEM customers, and export partners while driving sales growth and strengthening our market presence.

• Key ResponsibilitiesDevelop and expand the dealer and distributor network across assigned territories.
• Generate sales from wholesalers, retailers, kitchenware dealers, modern trade, and institutional customers.
• Identify and onboard OEM, private label, and export customers.
• Promote the company's range of pressure cookers, cookware, and kitchenware through regular market visits and product demonstrations.
• Achieve monthly and annual sales targets while increasing market share.
• Build long-term relationships with dealers, distributors, architects, builders, kitchen studios, and commercial kitchen suppliers.
• Prepare quotations, negotiate commercial terms, and close orders.
• Coordinate with production, logistics, and accounts teams to ensure timely order execution and payment collection.
• Monitor competitor activities, pricing, customer feedback, and market trends, and submit regular sales reports.
• Represent the company at trade fairs, exhibitions, dealer meets, and customer events.
• Qualifications & SkillsBachelor's degree in Business, Marketing, or any related field.
• 2–5 years of experience in B2B or channel sales, preferably in pressure cookers, cookware, kitchenware, consumer durables, home appliances, stainless steel products, or FMCG.
• Strong communication, negotiation, and relationship management skills.
• Ability to work independently and achieve sales targets.
• Proficiency in MS Office; experience with ERP/CRM software is an added advantage.
• Willingness to travel extensively.
• Key Performance Indicators (KPIs)Achievement of sales and collection targets.
• New dealer/distributor appointments.
• Growth in B2B and export business.
• Customer retention and satisfaction.
• Expansion of market coverage and product penetration.

Location: As assigned

Reporting To: Sales Manager / Head of Sales