Product Manager

Product Manager (Product & Growth Marketing) – Astrology AppWe are seeking a versatile, data-driven, and entrepreneurial Product Manager to take end-to-end ownership of our growing Astrology mobile application. In this hybrid role, you will bridge the gap between product development and growth marketing—not only refining the user experience but also driving user acquisition, engagement, and monetization.

If you have a proven track record of scaling B2C mobile apps, understand user psychology, and can switch seamlessly between product wireframes and marketing campaigns, we want you on our team!

• ## Job Overview
• Role: Product & Marketing Manager
• Industry: Mobile Application (Astrology / Spiritual Tech / Wellness)
• Openings: 1 Position
• Experience Required: 2+ Years (preferably in Astrology, consumer tech, gaming, or content apps)
• Salary: ₹50,000 to ₹1,50,000 per month (Commensurate with experience and past impact)
• Job Location: [Hybrid / On-site]

• ## Key Responsibilities
• 1. Product Management & StrategyDefine the product roadmap, features, and user journeys to improve daily active users (DAU) and monthly active users (MAU).
• Analyze user behavior and drop-off funnels (especially the chat/call consultation flow) to optimize app monetization.
• Collaborate closely with UI/UX designers and developers to ship seamless, bug-free features and updates.
• Conduct regular market research and competitor analysis to keep the app ahead of industry trends.
• 2. Growth & Marketing OperationsDesign and execute user acquisition (UA) strategies across digital channels (Meta Ads, Google Ads, Apple Search Ads, etc.).
• Oversee App Store Optimization (ASO) to improve organic visibility and downloads.
• Plan and deploy retention strategies using push notifications, in-app messaging, and email campaigns (using tools like CleverTap, MoEngage, or OneSignal).
• Track and optimize core performance metrics: CAC, LTV, ROAS, and Retention Rate.

• ## Requirements & Skills
• Experience: Minimum 2+ years of experience managing mobile products and/or digital marketing campaigns for consumer-facing apps.
• Analytical Mindset: Strong data-driven approach; expert in using tools like Google Analytics, Firebase, Mixpanel, or AppsFlyer.
• Technical Understanding: Familiarity with the app development lifecycle, Agile methodologies, and working with engineering teams.
• Growth Marketing Knowledge: Clear understanding of performance marketing, funnel optimization, and user psychology.
• Soft Skills: Exceptional leadership, communication, and problem-solving skills with a high degree of ownership.

• ## What We OfferHigh degree of autonomy—you will be the primary driver of the app’s growth.
• Competitive salary (₹50k to ₹1.5 Lacs) with performance-linked incentives.
• Opportunity to scale a high-potential product in the booming spiritual-tech industry.