Digital Marketing Executive

About the Role: We are looking for a creative and result-oriented Digital Marketing Executive to manage and grow our online presence. The ideal candidate should have strong knowledge of social media marketing, content creation, branding, paid advertising, and lead generation strategies.

The candidate will play a key role in building our brand visibility, customer engagement, and digital campaigns across multiple platforms.

Key Responsibilities:

• Social Media Management: Manage company social media accounts (Instagram, Facebook, LinkedIn, YouTube, WhatsApp, etc.)
• Create engaging posts, reels, stories, and campaigns
• Increase followers, engagement, and brand awareness
• Content Creation: Design creatives, posters, videos, and marketing content
• Write captions, ad copies, blogs, and promotional content
• Coordinate with team for branding activities
• Digital Advertising: Run and optimize Facebook Ads, Instagram Ads, and Google Ads
• Generate quality leads through paid campaigns
• Monitor campaign performance and ROI
• Analytics & Reporting: Track campaign performance using analytics tools
• Prepare weekly/monthly marketing reports
• Suggest improvements based on insights

Required Skills:

✅ Social Media Marketing

✅ Canva / Photoshop / Video Editing

✅ Facebook & Instagram Ads

✅ Google Ads & SEO Basics

✅ Content Writing Skills

✅ Creativity & Communication Skills

✅ Basic Knowledge of AI Tools is an added advantage