Digital Marketing Manager

Key Responsibilities:

1. Campaign Planning & Execution Develop and implement digital marketing strategies across paid and organic channels

• Manage campaigns on platforms like Google Ads, Meta Ads, LinkedIn, and YouTube
• Plan and execute performance marketing campaigns aligned with business goals

2. Performance & Analytics Monitor campaign performance using tools like Google Analytics (GA4)

• Track KPIs such as CTR, CPC, CPA, conversions, and ROI
• Conduct A/B testing to improve campaign performance

3. Social Media Management Oversee social media strategy and content planning

• Manage brand presence across platforms (Instagram, Facebook, LinkedIn, etc.)
• Analyze trends and optimize engagement

4. Content & Creative Coordination Collaborate with design and content teams for ad creatives and campaigns

• Ensure consistency in brand messaging across all channels
• Guide video, reel, and visual content strategy

5. SEO & Website Optimization Work on on-page and off-page SEO strategies

• Optimize landing pages for better conversion rates
• Coordinate with developers for website improvements

6. Budget & ROI Management Allocate and manage digital marketing budgets effectively

• Optimize campaigns for maximum ROI and cost efficiency

7. Market & Competitor Research Analyze competitor strategies and market trends

• Identify opportunities for growth and innovation

Required Skills & Qualifications Bachelor’s degree in Marketing, Business, or related field:

• 2–10+ years of experience in digital marketing or performance marketing
• Strong knowledge of Google Ads, Meta Ads, and analytics tools
• Understanding of SEO, SEM, and content marketing
• Excellent analytical and problem-solving skills
• Strong communication and team management abilities