Influencer

Role Summary

We are looking for a passionate, creative, and health-conscious Digital Influencer & Content Creator to represent the Wellness Meditech brand across social media platforms. The ideal candidate will produce compelling, authentic content that educates, inspires, and engages our target audience — while leveraging tools like Canva and other digital marketing platforms to drive brand visibility and growth.

Key Responsibilities

Content Creation & Social Media

Plan, create, and publish high-quality content (reels, posts, stories, videos) across Instagram, Facebook, YouTube, and LinkedIn

Design visually appealing creatives, infographics, and branded templates using Canva and Adobe tools

Develop engaging wellness and health-tech content that educates audiences on products, features, and benefits

Maintain a consistent posting schedule aligned with the content calendar

Brand Influencing & Community Building

Act as the face of Wellness Meditech across digital platforms

Collaborate with micro and macro influencers in the wellness and health space for partnerships and campaigns

Respond to comments, DMs, and community queries to build an engaged follower base

Represent the brand at virtual events, live sessions, and webinars

Digital Marketing Support

Assist in planning and executing email marketing campaigns using tools like Mailchimp or similar

Support paid ad campaigns (Meta Ads, Google Ads) by providing creative assets and copy

Conduct hashtag research, audience analysis, and competitor benchmarking

Track and report on content performance using Meta Business Suite, Google Analytics, and similar tools

Strategy & Coordination

Coordinate with the marketing team to align content with product launches, campaigns, and seasonal promotions

Suggest and implement new content formats, trending ideas, and platform features (Reels, Shorts, etc.)

Stay updated with digital marketing trends, platform algorithm changes, and wellness industry news

Required Skills & Qualifications

Educational Background

Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field

Certifications in Digital Marketing (Google, HubSpot, Meta Blueprint) are a plus

Technical Skills

Canva (Proficient) — Designing posts, carousels, stories, reels thumbnails, and branded content

Meta Business Suite / Creator Studio — Scheduling, analytics, and ad management

Adobe Photoshop / Premiere Pro / CapCut — Video editing and graphic design

Google Analytics / Search Console — Tracking website traffic and content performance

Email Marketing Tools — Mailchimp, Sendinblue, or similar platforms

SEO & Hashtag Tools — Ubersuggest, Later, Hootsuite, or similar

MS Office / Google Workspace — Reports, presentations, and collaboration

Soft Skills

Strong verbal and written communication in English and Hindi

Ability to convey complex health/medical concepts in a simple, relatable manner

Creative thinking with an eye for visual storytelling

Self-motivated, disciplined, and able to meet deadlines independently

Genuine interest in wellness, health tech, or the medical industry

What We Offer

Competitive compensation + performance-based incentives

Opportunity to build a personal brand alongside a growing health-tech company

Access to Wellness Meditech products for personal use and content creation

Creative freedom and a collaborative, innovative work environment

Career growth opportunities in marketing, brand, and content leadership roles