Social Media Manager

Job Title: Social Media Manager

Department: Marketing

Location: Navi Mumbai

Employment Type: Full-Time

Job SummaryWe are seeking a creative and results-driven Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will be responsible for increasing brand awareness, generating leads, engaging with the trading community, and promoting our trading products and services across digital platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and Telegram.
• Manage daily social media activities, including posts, comments, messages, and community engagement.
• Collaborate with research, sales, and marketing teams to promote trading insights, market updates, webinars, and educational content.
• Monitor market trends and industry news to create timely and relevant content.
• Plan and execute paid social media campaigns for lead generation and brand awareness.
• Track, analyze, and report social media performance using analytics tools.
• Manage influencer and partner collaborations within the finance and trading sector.
• Ensure all communications comply with applicable financial marketing and regulatory guidelines.
• Stay updated on emerging social media trends, tools, and best practices.
• Required QualificationsBachelor's degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in social media management, preferably in trading, finance, fintech, or investment services.
• Strong understanding of major social media platforms and their algorithms.
• Experience with social media management tools and analytics platforms.
• Excellent copywriting, content creation, and communication skills.
• Basic understanding of financial markets, trading concepts, and investment products.
• Experience running paid advertising campaigns is preferred.

Key Skills

• Social Media Strategy
• Content Creation & Copywriting
• Paid Social Advertising
• Analytics & Reporting
• Graphic Design Coordination
• Video Content Planning
• Lead Generation
• Financial Market Awareness
• Project Management

KPIs

• Follower growth
• Engagement rate
• Lead generation from social channels
• Website traffic from social media
• Campaign ROI
• Brand awareness metrics

Salary: As per experience and industry standards.