Business Development Manager (BDM)

Business Development Manager – School (Admissions & Outreach)

Role Objective

To drive student admissions, brand visibility, and institutional partnerships for the school by developing and executing strategic marketing and outreach plans.

Key Responsibilities

1. Admissions & Revenue Growth

2. Achieve monthly & annual admission targets (especially Class 11th & key entry classes)

3. Handle walk-ins, inquiries, and conversion funnel

4. Conduct counselling sessions with parents & students

5. Follow-up on leads (calls, WhatsApp, CRM)

6. School Tie-ups & Outreach

7. Build relationships with: Feeder schools (Class 10th pass-outs), Coaching institutes (NEET/JEE), Local influencers / education consultants

8. Organize seminars, career counselling sessions, school visits

9. Marketing & Branding (Plan and execute): Offline campaigns (pamphlets, hoardings, events)

10. Digital campaigns (Instagram, Facebook, Google Ads)

11. Coordinate for: Brochures, banners, admission creatives

12. Manage school reputation & visibility in local market

Track campaign performance (ROI based thinking)

Provide weekly reports to management

Events & Activities

Organize:

Admission drives

Open houses

Workshops & exhibitions

Represent school in education fairs

Strategy & Planning :

Analyze competitor schools

Suggest pricing, offers, scholarships

Identify new admission channels & growth opportunities