Category Head - Merchandise and Brand Marketing

Category Head- Merchandise

Function

India BU

Pay Band

M6 and above

Role

As Category Head you will be part of the Marketing Function and will report to the Head- Marketing
The purpose of your role will be to strategize, plan, develop & monitor the marketing initiatives for the product brands under each category & across each brand’s life cycle to enhance market share and strengthen the brand visibility. Additionally the role incumbent also leverage customer services as a key buying factor and thus plan marketing strategy to promote brand preference

A purpose driven role for you

Your key responsibilities will include, but not limited to:
1. Define market opportunity and attractiveness, Size, Competition, Gaps & Trends
2. Analyse the competitive market environment with reference to customer profile / aspirations, demographics (younger profiles), product mix, etc.
3. Devise strategy for portfolio handled – leverage innovative marketing opportunities
4. Identify and create alignment for growth strategies, market wise product wise by arresting MS declines and accelerating MS gains
5. Direct & monitor the marketing initiatives for an impactful execution
6. Conceptualization & development of the consumer engagement plans
7. Leverage opportunities for brand strengthening

A Day in the life

The Role exists to strategize, plan, develop & monitor the marketing initiatives for the product brands under each category & across each brand’s life cycle to enhance market share and strengthen the brand visibility. Additionally the role incumbent also leverage customer services as a key buying factor and thus plan marketing strategy to promote brand preference.

Academic Qualification & Experience

- B.Tech & MBA with core specialization in Marketing
- 15+ Years of experience in Brand management, communication & strategy development, people management

Technical Skills/Knowledge

-Understanding and working knowledge of Qualitative Market Research techniques
-Understanding of customer behaviour in different parts of country
-Research oriented, with an ability to sense consumer behaviour and driven by "consumer first" approach
-Adept at strategizing, implementing and optimizing marketing campaigns with a strategic focus on long term brand objectives

Behavioural Skills

-Excellent written and verbal communication skills
-Organizational skills including attention to detail and multi-tasking skills
-Ability to coach and mentor teams effectively
-Negotiation Skills,
-Creative mindset
-Collaborator and ability to deal with ambiguity

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.

Read more about us.

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Experience Level

Executive Level